SayPro Information and Targets Needed for the Quarter: User Experience Metrics

SayPro Information and Targets Needed for the Quarter User Experience Metrics: Gather user feedback to improve accessibility scores and usability ratings from users with disabilities from SayPro Monthly January SCMR-17 SayPro Monthly Inclusive Design: Ensure the site is accessible to users with disabilities by SayPro Online Marketplace Office under SayPro Marketing Royalty SCMR

Objective:

Gather and analyze user feedback to improve the accessibility scores and usability ratings on the SayPro website. Focus specifically on users with disabilities, aiming to improve their overall experience on the platform, increase accessibility scores, and ensure the site is fully inclusive.

Key Information Needed

1. User Feedback and Testing:
   • User Testing Sessions: Conduct at least two rounds of testing with users who have different disabilities (visual, auditory, cognitive, motor impairments) to gather feedback on their experience navigating the SayPro website.
   • Usability Interviews: After each testing session, conduct one-on-one interviews with participants to understand their experiences more deeply, focusing on how they interact with the site, what challenges they face, and how those challenges can be addressed.
   • User Surveys: Distribute a user feedback survey targeting users with disabilities. This survey should include both quantitative and qualitative questions about their experience navigating the website, including accessibility features, ease of use, and overall satisfaction.
2. Accessibility Metrics:
   • WCAG 2.1 AA Compliance Score: Track the website’s compliance with WCAG 2.1 AA standards using both automated tools (e.g., Axe, Lighthouse) and manual reviews. Measure the percentage of accessibility issues resolved and overall improvements to the site’s accessibility.
   • Accessibility Score Progress: Establish a baseline accessibility score at the start of the quarter (e.g., using automated auditing tools) and track improvements throughout the quarter. This score should increase as the site becomes more accessible.
   • Performance Metrics: Track the loading times, interactive elements, and focus management specifically for users who depend on assistive technologies. These factors play a crucial role in the usability of the site for individuals with disabilities.
3. User Behavior Analytics:
   • Heatmaps & Interaction Data: Use heatmaps and session recording tools to observe how users with disabilities are interacting with the site. Look for patterns that may indicate navigation or interaction barriers. This data can reveal areas where users might struggle, such as complex forms or unlabelled buttons.
   • Drop-off Rates: Monitor where users with disabilities tend to drop off or abandon tasks, especially during the checkout process or when interacting with forms. This will help identify areas where further accessibility improvements are needed.
4. Assistive Technology Compatibility:
   • Screen Reader Feedback: Evaluate how well the site performs with common screen readers (e.g., JAWS, NVDA, VoiceOver). This includes testing for proper labeling of buttons, headings, and form fields, as well as the ability to navigate the site seamlessly using keyboard commands.
   • Voice Control & Gesture Recognition: Assess how well the site functions with voice commands and gesture-based navigation tools that are commonly used by users with motor disabilities.
   • Keyboard Navigation: Review how easily users can navigate the website using only a keyboard, ensuring that all interactive elements (e.g., forms, buttons, links) are fully accessible.
5. Internal Team and Stakeholder Feedback:
   • Team Feedback on Progress: Gather feedback from your development, design, and QA teams to understand their progress on making improvements, the challenges they face, and any blockers to achieving better accessibility.
   • Stakeholder Involvement: Ensure that stakeholders (e.g., product managers, marketing leads, senior leadership) are informed of the progress on user experience improvements and understand the long-term goals for achieving better accessibility.

Targets for the Quarter

To improve the accessibility scores and usability ratings for users with disabilities, the following targets should be established:

1. Conduct User Testing:
   • Round 1: Conduct the first round of user testing by the end of Week 3 of the quarter. This should focus on gathering initial feedback from a diverse group of users with disabilities to identify major usability issues.
   • Round 2: Conduct a second round of user testing by the end of Week 6. This should include users who have used the website after changes were made based on the initial round of feedback, helping to gauge the impact of those changes.
2. Survey and Collect Feedback:
   • User Survey Distribution: Distribute a user feedback survey to at least 50 users with disabilities by Week 4. Aim for at least a 40% response rate to ensure the survey results are statistically significant.
   • Survey Analysis: Analyze survey results by Week 6, identifying patterns, common issues, and areas where users indicate dissatisfaction with accessibility features.
3. Track Accessibility Score Improvement:
   • Audit Completion: Conduct a comprehensive accessibility audit by the end of Week 2 to establish a baseline score (using automated tools like Lighthouse, WAVE, etc.).
   • Mid-Quarter Accessibility Progress: At Week 6, complete a mid-quarter audit to evaluate progress and address any issues that remain unresolved.
   • Final Compliance and Score: Achieve at least a 90% WCAG 2.1 AA compliance score by the end of the quarter, with a measurable improvement in key areas such as alt text, keyboard navigation, and color contrast.
4. Improve User Experience Metrics:
   • Decrease Drop-off Rates: Reduce the drop-off rates of users with disabilities by 20% during checkout or form submission processes by improving form labeling, focus management, and error handling.
   • Improve Accessibility Task Completion Rates: Increase the task completion rates for users with disabilities (e.g., successfully completing a purchase, filling out a form) by 15% through improved accessibility features such as keyboard navigation, better screen reader compatibility, and simplified UI.
   • User Feedback Scores: Aim for an average user satisfaction score of 4.5 out of 5 in post-testing surveys, specifically focused on accessibility and ease of use.
5. Usability Improvements Based on Behavior Analytics:
   • Interactive Element Improvements: Identify and address at least 3 major usability barriers from heatmap analysis or behavior tracking, such as misaligned navigation or difficult-to-click elements for users with motor impairments.
   • Implement Keyboard Navigation: Ensure that 100% of interactive elements (e.g., forms, menus, links) are fully accessible via keyboard navigation by the end of the quarter.
6. Report Progress and Make Adjustments:
   • Monthly Progress Reports: Provide a monthly report on accessibility improvements, including feedback from user testing, survey results, and accessibility audit findings.
   • Stakeholder Updates: Update key stakeholders on progress towards achieving accessibility goals, ensuring they are informed about successes, challenges, and any adjustments required to meet the quarter’s targets.

Success Metrics and KPIs

1. WCAG 2.1 Compliance Score:
   • Achieve at least 90% compliance with WCAG 2.1 AA criteria by the end of the quarter.
   • Identify and resolve 80% of accessibility issues reported by users with disabilities.
2. User Satisfaction:
   • Achieve an average user satisfaction rating of 4.5/5 based on post-testing surveys that specifically assess accessibility.
   • Increase task completion rates for users with disabilities by at least 15%.
3. Usability Improvements:
   • Reduce drop-off rates during critical tasks (e.g., checkout) for users with disabilities by 20%.
   • Improve keyboard navigation accessibility, ensuring 100% functionality across all interactive elements.
4. Audit and Testing:
   • Complete 2 rounds of user testing and address at least 75% of the feedback received from these sessions.
   • Complete 2 accessibility audits (mid-quarter and final) to ensure compliance and identify remaining issues.

Conclusion

By setting clear user experience metrics and targets for the quarter, SayPro will not only improve its website’s accessibility scores but also enhance the overall usability ratings for users with disabilities. This process will lead to a more inclusive experience, positively impacting the overall user experience and fostering greater satisfaction among all users, especially those with disabilities. By focusing on gathering consistent user feedback, tracking accessibility improvements, and making necessary adjustments, SayPro can ensure that accessibility remains an ongoing priority and a key part of its design and development process.