SayPro Event Promotion Campaigns: A detailed report of the promotional activities used to market the event, including email campaigns, social media posts, and paid ads from SayPro Monthly February SCMR-17 SayPro Quarterly Event Management by SayPro Online Marketplace Office under SayPro Marketing Royalty
Purpose of the Campaign
The SayPro Event Promotion Campaigns were designed to maximize awareness, registration, and engagement for the February SCMR-17 events through a multi-channel marketing approach. The campaign aimed to:
- Attract targeted users (e.g., sellers, buyers, potential partners)
- Reinforce SayPro’s value as a marketplace and community platform
- Drive traffic to the event registration page
- Convert interest into attendance
- Re-engage inactive users and inform new audiences
Campaign Timeline
| Phase | Dates | Focus |
|---|---|---|
| Teaser Launch | 1–3 February 2025 | Build curiosity & save-the-date announcements |
| Awareness Phase | 4–9 February 2025 | Key messaging rollout across channels |
| Conversion Phase | 10–13 February 2025 | Final registration push |
| Reminder Phase | 14 February 2025 (Event) | Day-of reminders and access instructions |
| Post-Event Follow-Up | 15–18 February 2025 | Thank-yous, replays, and feedback collection |
Channels Used & Performance Summary
1. Email Campaigns
Overview:
SayPro used its segmented database to send targeted emails to different user groups: active sellers, first-time buyers, lapsed users, and partners.
| Email Type | Recipients | Open Rate | CTR | Conversion (Signups) |
|---|---|---|---|---|
| Teaser Email | 12,000 | 37% | 9.5% | 423 |
| Main Invitation Email | 15,000 | 41% | 12% | 865 |
| Final Reminder Email | 13,500 | 44% | 15.3% | 1,025 |
| Post-Event Follow-up | 10,000 | 48% | 5.1% | N/A (used for feedback) |
Key Insights: Personalized subject lines and segmented content led to a 25% higher click-through rate than the January campaign.
2. Social Media Campaigns
Platforms:
- X (formerly Twitter)
- TikTok (Experimental use for short-form content)
| Platform | Type of Content | Reach | Engagement Rate | Leads Generated |
|---|---|---|---|---|
| Event banners, video teasers, polls | 18,000 | 6.2% | 612 | |
| Countdown stories, speaker reels, highlights | 12,500 | 8.1% | 410 | |
| Thought-leader posts, speaker intros | 6,000 | 4.5% | 188 | |
| X (Twitter) | Daily event facts, polls, engagement threads | 3,000 | 3.8% | 93 |
| TikTok | 3 short-form clips with music/speaker quotes | 1,700 | 11.3% | 54 |
Hashtags Used:
#SayProMarketplace|#SCMR17|#SayProEvents|#EmpowerWithSayPro
Best Performing Post: Instagram Reel of featured seller interview (2,800 views, 317 likes, 45 shares)
3. Paid Advertisements
Platforms & Formats:
- Google Ads (Search & Display)
- Facebook Ads
- Instagram Sponsored Posts
- YouTube Pre-Roll Ads
| Ad Type | Budget (ZAR) | Impressions | Clicks | CPC (Avg) | Conversions |
|---|---|---|---|---|---|
| Google Search | 3,000 | 14,000 | 820 | ZAR 3.65 | 320 |
| Facebook Sponsored Posts | 4,000 | 25,000 | 1,200 | ZAR 3.33 | 510 |
| Instagram Story Ads | 2,000 | 12,000 | 600 | ZAR 3.45 | 218 |
| YouTube Pre-Roll | 1,500 | 9,500 | 280 | ZAR 5.36 | 89 |
Ad Copy Highlight:
“Join the future of digital commerce at SayPro SCMR-17. Learn. Connect. Grow.”
4. SayPro Website & App
- Homepage Banner: Rotating banner with direct link to registration
- Blog Article: “5 Reasons to Attend SayPro SCMR-17” (900+ reads)
- App Push Notifications: Sent to 8,000 users, 24% tap-through rate
Results Snapshot
| Total Reach | ~90,000 impressions across all platforms |
|---|---|
| Total Event Signups | 2,752 |
| Signup Conversion Rate | 5.7% across all campaign touchpoints |
| Cost per Acquisition (CPA) | ~ZAR 4.95 per attendee (paid channels only) |
| Top Performing Channel | Email (based on conversion); Instagram (based on engagement) |
| Peak Registration Day | 12 February 2025 (final push phase) |
Lessons Learned & Recommendations
- Segmented communication leads to significantly higher engagement than bulk messaging.
- Short-form video content outperforms static posts, especially on Instagram and TikTok.
- Countdown reminders in stories and emails drive urgency and late-stage signups.
- Allocate more budget toward Facebook and Instagram, which showed best CPA results.
- Consider using referral incentives (e.g., “Bring a friend and both get rewarded”) in future campaigns.
- Explore webinars as teaser content in the pre-event phase to nurture warm leads.
Campaign Assets Archive (Available on Request)
- Email templates (HTML format)
- Social media post calendar and content samples
- Ad creative library (banners, reels, thumbnails)
- UTM tracking report for all ad links
- Screenshots of campaign analytics