SayPro Increase Participation in SayPro Marketplace: Use events as a way to engage users and encourage both new sign-ups and re-engagement from existing users from SayPro Monthly February SCMR-17 SayPro Quarterly Event Management by SayPro Online Marketplace Office under SayPro Marketing Royalty
Objectives of SayPro Increase Participation
- Attract new users to register and explore the platform.
- Encourage returning users to re-engage with new features and benefits.
- Boost daily active usage and platform transaction volumes.
- Promote a vibrant, interactive, and inclusive marketplace community.
Engagement Tactics: Events That Drive Action
1. Marketplace Discovery Days
These event-driven open days invite new and curious users to:
- Tour the platform via guided walkthroughs.
- Attend beginner-friendly sessions like:
- “How to Shop Smart on SayPro”
- “How to Start Selling on SayPro in 30 Minutes”
- Participate in interactive demos of:
- SayPro Pay
- Smart Listings
- Loyalty Rewards system
Incentive: Instant bonus points for first-time sign-ups during Discovery Days.
2. Re-Engage and Win Campaign
A special campaign tailored to bring back inactive or dormant users by:
- Sending personalized invitations and feature updates.
- Offering exclusive reactivation rewards, such as:
- Free listing credits
- Discount vouchers
- Re-entry into the SayPro Rewards Program
- Inviting them to participate in:
- Flash sales
- Buyer feedback surveys
- “We’re Glad You’re Back” webinars
Performance tracked through reactivation metrics and user engagement duration.
3. Learn and Earn Series
Knowledge-driven events with a direct call-to-action:
- Users attend learning sessions such as:
- “Optimizing Your First Purchase”
- “Understanding Seller Badges and Buyer Protection”
- At the end of each session, users receive:
- Marketplace credits
- Shopping vouchers
- SayPro swag packs (limited)
Value meets action—users gain practical knowledge and immediate rewards.
4. Partner & Influencer Activation Program
To amplify reach and trust, SayPro partners with:
- Local influencers and brand ambassadors.
- Community organizations, cooperatives, and institutions.
Activities include:
- Live streaming marketplace walkthroughs.
- Referral challenges and contests.
- Sponsored “first purchase” coupons for communities.
Extending SayPro’s footprint into new and underserved user segments.
5. Marketplace Engagement Leaderboard
SayPro gamifies participation across user roles by introducing a live leaderboard that tracks:
- Purchases made
- Listings added
- Events attended
- Reviews submitted
Top performers are recognized and rewarded during SCMR-17 closing ceremonies.
Prizes include premium membership trials, feature placements, and SayPro Royalty Rewards.
Expected Outcomes
- 20% increase in new user registrations during event window.
- 30% reactivation rate from dormant users.
- Boost in transaction volume and daily session activity.
- Stronger community engagement through peer sharing and social influence.