SayPro Product Discoverability: Increase product visibility by enhancing search and filter features, aiming for a 20% increase in product views from SayPro Monthly February SCMR-17 SayPro Quarterly ECommerce by SayPro Online
Overview
SayPro’s ongoing eCommerce development strategy prioritizes product discoverability as a core performance driver. Data from SayPro Monthly February SCMR-17 revealed that although product listings have improved, users often struggle to find relevant products quickly—especially across categories with high SKU volumes.
In response, the platform has launched a dedicated initiative to enhance the search and filtering functionality, with the goal of increasing product views by at least 20% during the quarter. This initiative aligns with SayPro’s broader goal of improving user experience and boosting conversion rates through better content accessibility.
Current Challenges Identified
Analysis from the SCMR-17 report and SayPro analytics tools highlighted the following limitations:
- Generic or poorly ranked search results
- Inconsistent categorization of products
- Limited or non-intuitive filter options
- Lack of autosuggestions and predictive search
- Slow performance in high-volume category searches
- Inadequate synonym recognition (e.g., “jeans” vs “denim”)
Core Focus Areas for Discoverability Optimization
1. Intelligent Search Algorithm Enhancement
- Upgrade to semantic search to understand user intent and context, improving relevance.
- Implement autosuggest and autocorrect features to assist with typos and alternative terms.
- Introduce predictive search based on browsing history, trending searches, and seasonal behavior.
- Use AI-based ranking to prioritize products with higher ratings, better availability, or promotional status.
✅ Expected Impact: Increased search-to-click ratio and improved product impressions.
2. Advanced Filter Architecture
- Standardize and expand filters across all major categories:
- Price range
- Brand
- Customer ratings
- Shipping options
- Product attributes (e.g., color, size, material)
- Introduce multi-select filters and dynamic filter displays (showing only relevant options based on search results).
- Allow users to save filter preferences for quicker future navigation.
✅ Expected Impact: Better product relevance and reduced bounce rate from category pages.
3. Improved Product Categorization & Tagging
- Conduct a full taxonomy audit to ensure all listings are correctly categorized.
- Use AI-driven tagging to assign relevant keywords and attributes to each product.
- Introduce cross-category exposure for applicable items (e.g., a yoga mat under both “Fitness” and “Home Wellness”).
✅ Expected Impact: More products appearing in relevant searches and related categories.
4. Search Engine Optimization (SEO) Integration
- Optimize product metadata (title tags, meta descriptions) for internal and external search engines.
- Use structured data (schema.org) to enhance search snippets in Google and Bing.
- Improve alt text and mobile SEO for image-based results.
✅ Expected Impact: Higher product visibility in external search engines leading to organic traffic increase.
5. On-Site Visual Navigation Aids
- Implement “popular searches” and “frequently viewed products” on the homepage and search results.
- Add category-specific banners and icons to guide users toward trending or high-converting products.
- Introduce “Did You Mean?” suggestions for null search results.
✅ Expected Impact: Reduce friction in discovery journeys and improve time-on-site.
Tracking & KPIs
| Metric | Current (Q1) | Target (Q2) | Tool Used |
|---|---|---|---|
| Average product views per session | 4.2 | 5.0+ | SayPro Internal Analytics |
| Product impressions (search) | 320,000/month | 384,000/month | SayPro SEO Dashboard |
| Search-to-product click rate | 9.5% | 12% | Search Funnel Tracker |
| Exit rate on search results page | 31% | <25% | UX Monitoring (Hotjar, GA) |
Progress will be reviewed weekly, with key data consolidated in the SCMR-18 performance summary.
Timeline for Execution
| Phase | Timeline | Key Deliverables |
|---|---|---|
| Discovery & Audit | Week 1–2 | Search performance baseline, filter gap analysis |
| Backend Enhancements | Week 3–5 | Algorithm updates, tagging automation |
| UI/UX Refinement | Week 6–7 | New filters, mobile layout improvements |
| Testing & QA | Week 8 | Usability testing, null search testing |
| Rollout & Monitoring | Week 9–12 | Full deployment, user feedback collection |
Conclusion
SayPro’s focus on product discoverability is central to improving both user engagement and sales performance. Through a comprehensive overhaul of search and filtering systems—supported by improved taxonomy, intelligent UX design, and SEO strategies—the platform is well-positioned to achieve a 20% increase in product views this quarter. These enhancements directly support key priorities outlined in the SCMR-17 review and are integral to SayPro’s commitment to delivering an intuitive and results-driven shopping experience.