SayPro User Engagement: Increase user interaction with marketplace features by 20% quarter-over-quarter from SayPro Monthly February SCMR-17 SayPro Quarterly Marketplace Features by SayPro Online Marketplace Office under SayPro Marketing Royalty SCMR
Strategic Goal
- KPI: 20% increase in user interaction with key marketplace features by the end of SCMR-17 (Q1), compared to the previous quarter (SCMR-16).
- Definition of Interaction: Clicks, feature usage sessions, task completions (e.g., job applications, course enrollments), reviews submitted, comparison tool usage, etc.
Baseline Metrics (SCMR-16)
| Feature Name | Active Users (Q4 SCMR-16) | Engagement Events Recorded |
|---|---|---|
| Job Application System | 18,000 | 32,000 |
| Course Enrollment Interface | 22,500 | 44,000 |
| AI Search Filters | 19,000 | 35,500 |
| Marketplace Vendor Reviews | 12,000 | 14,000 |
| Training Comparator Tool (Beta) | 0 (Not Live) | 0 |
Total Unique Feature Users: 41,000
Total Engagement Events: 125,500
Target for SCMR-17 (Q1)
| Metric | Target Value (↑ 20%) |
|---|---|
| Unique Feature Users | 49,200 |
| Total Engagement Events | 150,600 |
Key Tactics for Boosting Engagement
1. Personalized Engagement Campaigns
- User Segmentation: By profession, activity level, and location
- Automated Nudges: Feature-specific notifications (email, push, in-app)
- Behavioral Reminders: “You started this course—finish and earn points!”
2. Enhanced Feature Discovery
- Guided Tooltips & Walkthroughs: Especially for new users or inactive users
- Homepage Rotating Banner: Featuring one new/optimized feature per week
- Search Result Integration: Promote tools like Express Apply within job listings
3. Gamification & Incentives
- “Feature Explorer” Badges: Awarded for using 3+ features in one week
- Points System: Redeemable for discounts, certificates, or marketplace perks
- Referral Bonus: Invite users who activate new features = both earn credits
4. Weekly Engagement Challenges
- Examples:
- “Apply to 3 jobs using Express Apply by Friday!”
- “Compare and enroll in a course—win free SayPro credits!”
Tracking & Analytics Framework
| Tool Used | Purpose |
|---|---|
| Mixpanel | Track individual feature interactions & funnels |
| Google Analytics | Monitor sessions, bounce rate, traffic sources |
| SayPro Metrics Suite | In-house custom dashboard for real-time events |
Metrics to Track Weekly:
- Daily Active Users (DAU) and Monthly Active Users (MAU)
- Click-to-completion ratios per feature
- Engagement depth (avg. time spent per feature session)
- Re-engagement rate (return use within 14 days)
Execution Timeline (SCMR-17)
| Date Range | Key Activity |
|---|---|
| Feb 1 – Feb 15 | Launch engagement tracking + push first campaign |
| Feb 16 – Mar 15 | Feature discovery optimization + mid-quarter check |
| Mar 16 – Apr 15 | Launch gamification elements + contests |
| Apr 16 – Apr 30 | Final push + close of quarter performance review |
Success Criteria
| Indicator | Target |
|---|---|
| Total Feature Engagement ↑ | +20% (QoQ) |
| Return Engagement Rate | ≥ 45% of users use feature again |
| Avg. Feature Session Duration | ≥ 2 minutes |
| Task Completion Rate (per feature) | ≥ 60% |
| User Satisfaction Rating | ≥ 4.2 / 5 |
Reporting Structure
| Department | Responsibility |
|---|---|
| Product Management | Weekly progress reviews and coordination |
| Marketing Team | Campaign development and engagement analytics |
| UX & Content Teams | Tooltip creation, onboarding flows |
| Support & Feedback | Collect user issues and testimonials |
Final Summary
This user engagement growth plan is structured to increase interaction by 20% quarter-over-quarter, through a mix of smart onboarding, behavioral targeting, gamification, and deep tracking of user behavior. Backed by both marketing activations and feature usability enhancements, SayPro’s SCMR-17 engagement strategy aims to significantly improve how users discover, use, and benefit from key marketplace tools.