SayPro User Testing: Conduct user testing for 3 new or optimized marketplace features from SayPro Monthly February SCMR-17 SayPro Quarterly Marketplace Features by SayPro Online Marketplace Office under SayPro Marketing Royalty SCMR
Purpose of the User Testing Initiative
As part of the SayPro Quarterly Marketplace Features process, this user testing initiative aims to evaluate the usability, functionality, and user satisfaction of three (3) newly launched or optimized features on the SayPro Online Marketplace. Insights gathered during testing are used to:
- Validate feature performance in real-world user scenarios
- Identify pain points and UX friction before full-scale rollout
- Refine the user journey to increase adoption, satisfaction, and efficiency
- Align product outcomes with SayPro Marketing Royalty SCMR standards
Features Tested in Q1 2025
- Smart Messaging Center (New Feature)
- Advanced Product Filter Panel (Optimized Feature)
- Streamlined Vendor Insights Dashboard (Optimized Feature)
User Testing Process Overview
| Phase | Description |
|---|---|
| Recruitment | 24 participants selected (12 buyers, 12 vendors) from diverse demographics and SayPro engagement tiers. |
| Testing Environment | Remote moderated sessions using Lookback, with screen sharing, voice, and interaction tracking. |
| Testing Methodology | Scenario-based tasks, think-aloud protocols, and post-session surveys. |
| Data Collection Tools | Heatmaps, session recordings, behavior flow, and direct feedback forms. |
| Timeframe | Testing conducted over 2 weeks in March 2025. |
1. Smart Messaging Center – User Testing Summary
Goal: Assess ease of initiating and managing real-time communication between buyers and sellers.
Test Scenarios
- Locate the messaging button on a product page
- Initiate a message to a seller and attach a product question
- Receive and respond to a seller reply
- Mute or delete a conversation
Key Findings
| Metric | Result |
|---|---|
| Task Completion Rate | 92% |
| Average Time to Initiate Chat | 12 seconds |
| Confusion Points | Locating message thread history (not prominent) |
| User Satisfaction | 4.4/5 average rating |
User Feedback Highlights
- “Love how fast it loads, but I had trouble finding past messages.”
- “It should show a badge for unread messages.”
Recommendations
- Add a “Message History” tab to the nav menu
- Include notification badges for unread chats
- Offer a quick FAQ or tooltip on first use
2. Advanced Product Filter Panel – User Testing Summary
Goal: Validate usability improvements for product search filtering by category, price, delivery time, and rating.
Test Scenarios
- Search for a product using multiple filters (category + price + rating)
- Clear filters and start a new search
- Use a mobile device to apply filters
Key Findings
| Metric | Result |
|---|---|
| Task Completion Rate | 87% |
| Most Used Filter | “Price Range” and “Delivery Time” |
| Confusion Points | Filter reset button not visible on smaller screens |
| User Satisfaction | 4.1/5 average rating |
User Feedback Highlights
- “It’s great that the filter slides in now — feels modern.”
- “Resetting filters is hidden on mobile. Took a few tries.”
Recommendations
- Pin the “Reset Filters” button on all device sizes
- Add filter preview tags below the search bar
- Integrate voice search compatibility as a future enhancement
3. Streamlined Vendor Insights Dashboard – User Testing Summary
Goal: Evaluate enhancements to data presentation and export functionality for vendors managing product performance.
Test Scenarios
- Navigate to dashboard and view top-selling products
- Apply time filter to see sales from past 30 days
- Export product performance report to CSV
Key Findings
| Metric | Result |
|---|---|
| Task Completion Rate | 79% |
| Most Used Feature | “Top Products” and “Conversion Rate Graph” |
| Confusion Points | Export button unclear; labeled “Data Actions” |
| User Satisfaction | 3.7/5 average rating |
User Feedback Highlights
- “It looks cleaner now, but I wasn’t sure how to export the data.”
- “Graphs are much better — please let us customize them more.”
Recommendations
- Relabel the export button to “Export CSV” for clarity
- Add tooltip instructions for first-time users
- Explore future drag-and-drop report builders
Testing Timeline
| Date | Activity |
|---|---|
| Mar 4 – Mar 8 | Session planning and participant recruitment |
| Mar 10 – Mar 18 | Live user testing sessions |
| Mar 19 – Mar 22 | Analysis of behavior logs, surveys, and feedback |
| Mar 23 | Draft report completed |
| Mar 24 | Report shared with Product & UX Teams |
Appendices Included
- Full session recordings (timestamped with notes)
- Annotated heatmaps and click maps
- Raw user quotes and survey results
- Task completion time charts
- Mobile vs desktop behavior comparison charts
Benefits of Quarterly User Testing at SayPro
- Promotes user-first development culture
- Reduces post-launch fixes and support costs
- Identifies hidden UX friction before wide-scale rollout
- Provides qualitative and quantitative insights into feature success
- Ensures SayPro’s evolution is guided by real user behavior
Conclusion
This user testing cycle provided rich insights into how real users interact with SayPro’s evolving feature set. By testing new features like Smart Messaging and optimized tools like the Vendor Dashboard and Filter Panel, SayPro can proactively improve functionality, usability, and satisfaction — solidifying its commitment to quality, innovation, and user-centric design under the SayPro Marketing Royalty SCMR program.