SayPro Conduct SEO audits across SayPro domains using SayPro digital tools from SayPro Monthly February SCMR-17 SayPro Quarterly Responsive Design by SayPro Online Marketplace Office under SayPro Marketing Royalty SCMR
Objective:
To enhance SayPro’s online presence, visibility, and performance by systematically conducting Search Engine Optimization (SEO) audits across all SayPro digital domains. These audits are conducted using proprietary SayPro Digital Tools and align with both short-term marketing deliverables (February SCMR-17) and long-term strategic design under the SayPro Quarterly Responsive Design initiative.
Responsible Office:
SayPro Online Marketplace Office
Under the Directorate of SayPro Marketing Royalty SCMR
Scope of Work:
1. Identification of SayPro Digital Domains
- Compile a comprehensive list of all SayPro-owned digital properties, including but not limited to:
- SayPro corporate website
- Subsidiary program sites (e.g., SayPro Academy, SayPro Jobs, SayPro Consulting)
- Regional SayPro portals
- Subdomains and microsites linked to campaigns or services
2. Audit Methodology Using SayPro Digital Tools
- Utilize SayPro’s proprietary SEO audit toolkit which includes:
- SayPro Crawler Analyzer – to simulate search engine bots and identify crawlability issues
- SayPro Meta Scanner – for auditing metadata, tags, headings, and schema markup
- SayPro Speed Tester – for assessing load times and responsiveness across devices
- SayPro Backlink Monitor – to evaluate inbound link quality and domain authority
3. Audit Criteria
The audit includes assessments of the following critical SEO elements:
- Technical SEO
- Site structure & crawl depth
- Mobile-friendliness & responsive design compatibility
- URL structure and canonicalization
- Page speed and Core Web Vitals
- On-Page SEO
- Title tags and meta descriptions
- H1-H6 tag structure
- Keyword placement and density
- Image alt attributes and file naming conventions
- Off-Page SEO
- Backlink profile analysis
- Brand mentions
- Domain authority metrics
- Content Quality
- Originality and duplication checks
- Content length and structure
- Content engagement and bounce rate metrics
4. Compliance with SayPro Responsive Design Standards
- Cross-reference audit results with the Responsive Design framework set forth in the SayPro Quarterly Design Blueprint
- Ensure all digital properties adapt to multiple screen sizes and meet accessibility standards (WCAG 2.1 AA)
5. Reporting and Dashboard Integration
- Generate domain-specific audit reports
- Integrate results into the SayPro SEO Performance Dashboard
- Highlight critical issues (Red Flag Items) and opportunities for quick wins
- Include visual charts, issue rankings, and KPIs (e.g., SEO health score, bounce rate, traffic sources)
Deliverables:
- Comprehensive SEO Audit Report for each SayPro domain
- Performance Comparison Summary before and after applying optimization
- Actionable Recommendations Document with prioritized fixes
- Integrated Dashboard Update reflecting SEO status and monthly progress
- Quarterly Review Presentation for SayPro Marketing Royalty SCMR
Timeline:
- Start Date: [Insert Date]
- Midpoint Check-In: [Insert Date]
- Final Report Submission: [Insert Date]
- Quarterly Review Alignment: [Insert Date]
Compliance & Governance:
- Align with SayPro digital governance policies
- Ensure data privacy compliance (POPIA/GDPR)
- All findings and changes to be approved by the SayPro Online Marketplace Office