SayPro Post-event Analysis: Provide detailed reports and analysis on event performance, including attendance rates, engagement levels, and any actions taken following the event from SayPro Monthly February SCMR-17 SayPro Quarterly Event Management by SayPro Online Marketplace Office under SayPro Marketing Royalty
Objective: Deliver Insightful, Data-Driven Reporting to Optimize Future Events
Post-event analysis is the cornerstone of continuous improvement. After every event conducted under the SayPro Monthly February SCMR-17 initiative, the SayPro Online Marketplace Office conducts a comprehensive post-event evaluation to measure impact, track progress against objectives, and provide clear, actionable insights for future planning.
This systematic analysis ensures accountability, reveals areas of excellence or concern, and strengthens future event execution across the SayPro Marketplace ecosystem.
Key Objectives of Post-event Analysis
- Assess Event Performance: Determine how well the event achieved its goals using quantitative and qualitative data.
- Measure Engagement: Understand how actively participants were involved during sessions.
- Evaluate Satisfaction: Analyze feedback to identify overall attendee sentiment.
- Document Lessons Learned: Capture both strengths and shortcomings to refine future event planning.
- Track Post-Event Actions: Ensure follow-up items (e.g., support tickets, user onboarding, feature rollouts) are completed.
Core Performance Indicators
To standardize post-event evaluation, SayPro uses the following key metrics:
| Category | Metrics Tracked |
|---|---|
| Attendance | – Registration-to-attendance ratio – Total live attendees – Drop-off rate |
| Engagement | – Chat activity – Poll participation – Q&A volume – Click-through rates |
| Satisfaction | – Post-event survey scores – Net Promoter Score (NPS) – Feedback sentiment |
| Technical Quality | – Platform uptime – Lag/crash reports – User experience issues |
| Action Follow-up | – Number of post-event inquiries – Onboarding calls scheduled – Next steps |
Step-by-Step Post-event Analysis Process
1. Data Collection and Aggregation
Immediately following the event, SayPro collects data from multiple integrated systems and tools:
- Event platform analytics (Zoom, Microsoft Teams, etc.): Attendance logs, engagement metrics, technical performance.
- Surveys and feedback forms: Sent to attendees, sellers, internal staff.
- Marketing platforms: Email open rates, click-throughs, landing page conversions.
- Sales and customer support: Any inquiries, sign-ups, or escalations post-event.
All data is compiled into a central dashboard maintained by the SayPro Online Marketplace Office.
2. Quantitative Analysis
a. Attendance Metrics
- Registered attendees:
e.g., 950 - Actual attendees:
e.g., 735 - Attendance rate:
77% - Average session duration per attendee:
41 minutes
b. Engagement Metrics
- Number of poll responses:
480 - Chat messages sent:
310 - Questions submitted during Q&A:
145 - Social media shares or event mentions:
85
c. Technical Metrics
- Event platform uptime:
100% - Reported access issues:
3 minor cases - Recorded session views post-event:
275 within 48 hours
3. Qualitative Feedback Analysis
All open-ended feedback is reviewed and categorized using sentiment analysis and keyword tagging.
Common Positive Themes:
- “Very informative seller tools session”
- “Loved the product demo and platform updates”
- “Customer onboarding tips were clear and actionable”
Suggested Improvements:
- Request for longer Q&A time
- Desire for more localized content (e.g., language, pricing tools)
- Improve platform login process before event
These insights are then prioritized and addressed in follow-up planning.
4. Action Tracking and Accountability
SayPro ensures follow-up actions are completed based on event outcomes, such as:
| Action | Owner | Status |
|---|---|---|
| Follow-up emails to all attendees | Marketing Team | Sent 1 day post-event |
| Seller-specific onboarding webinars | Seller Support Unit | Scheduled for March 3 |
| Technical issue report submitted to IT | Platform Engineering Team | Resolved within 24 hrs |
| Blog post recap published | Content Development Team | Published Feb 13 |
| CRM lead entry and sales funnel tagging | Sales Operations | Completed |
5. Comprehensive Post-event Report
The final report is developed as a shareable document for internal review and external stakeholders. It includes:
- Executive Summary: Overview of the event, goals, and results.
- Data Insights: Visual charts for attendance, engagement, and satisfaction.
- Feedback Summary: Highlighted responses, quotes, and sentiment trends.
- Strategic Recommendations: Improvement opportunities and content suggestions for next events.
- Impact Statement: Reflection on how the event advanced SayPro’s strategic goals (e.g., seller enablement, user acquisition, brand authority).
This report is circulated within the SayPro Online Marketplace Office, to SayPro Marketing Royalty, and shared in summary with key event stakeholders.
Post-event Analysis Timeline for February SCMR-17
| Date | Activity | Owner |
|---|---|---|
| [Insert Date] | Data export from event platform | IT & Event Coordinator |
| [Insert Date] | Survey results and feedback aggregation | Marketing & Customer Support |
| [Insert Date] | Analysis and insights generation | Strategy & Insights Team |
| [Insert Date] | Drafting of post-event report | SayPro Online Marketplace Office |
| [Insert Date] | Distribution to stakeholders | SayPro Marketing Royalty |
Expected Outcomes
- Data-driven insights to inform upcoming events under the quarterly calendar.
- Higher accountability for post-event actions across SayPro departments.
- Increased efficiency in addressing pain points surfaced by attendees.
- Enhanced stakeholder trust through transparent reporting and responsiveness.
- Improved event strategies, including better targeting, content creation, and platform use.