SayPro Content Development Brief: A detailed brief for creating the content, presentations, and other materials for each event from SayPro Monthly February SCMR-17 SayPro Quarterly Event Management by SayPro Online Marketplace Office under SayPro Marketing Royalty
Purpose of the Content Development Brief
The SayPro Content Development Brief serves as a foundational document for creating all event-related content. It ensures that every presentation, handout, video, and demo aligns with SayPro’s strategic objectives, engages the target audience, and delivers clear, actionable value.
This brief guides content creators, speakers, marketing personnel, and design teams in developing cohesive materials that support the goals of SayPro Monthly February SCMR-17 and the broader SayPro Online Marketplace initiatives.
Structure of the SayPro Content Development Brief
Each section of the brief defines critical components that shape high-quality, relevant event content.
1. Event Information
| Field | Details |
|---|---|
| Event Name | e.g., “SayPro Seller Growth Lab – February Edition” |
| Date & Duration | e.g., 15 February 2025, 2 hours |
| Event Type | Live Webinar / Training Workshop / Product Demo / Hybrid Event |
| Event Owner | SayPro Online Marketplace Office |
| Supporting Teams | Marketing, Product, Support, SayPro Marketing Royalty |
2. Objectives of Content
Clearly outline what the event content should achieve:
- Educate attendees on new features of the SayPro Marketplace.
- Train sellers on optimizing listings and customer service.
- Showcase platform success stories to inspire users.
- Support buyers with navigation and product discovery tips.
- Drive increased platform engagement and retention.
Example Objective:
“Enable new sellers to create, optimize, and publish their first five listings using SayPro tools by the end of the session.”
3. Target Audience and Knowledge Level
| Segment | Description |
|---|---|
| Sellers (Beginner) | Just joined the SayPro platform; need onboarding, listing, and pricing help |
| Sellers (Advanced) | Already selling; interested in optimization, marketing tools, and analytics |
| Buyers | Looking for best practices in discovery, reviews, and secure purchasing |
| Partners | Need clarity on how SayPro supports their brand, referrals, or integration |
This helps tailor content complexity, tone, and examples accordingly.
4. Key Themes and Messages
Identify 3–5 core messages the content must deliver. All materials should reinforce these points consistently.
| Theme | Message |
|---|---|
| Seller Empowerment | “SayPro helps you grow your business—on your terms.” |
| Feature Demonstration | “Learn how to use the new bulk upload tool for faster inventory management.” |
| Trust & Security | “SayPro guarantees secure transactions for every customer.” |
| Community Support | “You’re not alone—join seller forums and 24/7 support.” |
5. Content Types and Required Materials
List all deliverables to be developed, including formats and estimated duration or page length.
| Content Type | Format | Purpose | Owner |
|---|---|---|---|
| Presentation Deck | PowerPoint (16:9) | Visual anchor for webinar or training | Content Team + Speaker |
| Demo Video | MP4 (3–5 min) | Walkthrough of a feature or tool | Product/Creative Team |
| Seller Guide (PDF) | PDF (4–6 pages) | Handout for post-event reference | Seller Support |
| Social Media Clips | MP4/Instagram Reels | Promotional snippets for outreach | Marketing Team |
| Email Copy | HTML or Word Doc | Pre- and post-event communications | Comms Team |
| Event Script/Notes | Word Doc | Speaker guidelines or moderator prompts | Event Producer |
6. Content Guidelines
Include detailed instructions to ensure tone, branding, and formatting consistency.
- Tone of Voice: Friendly, professional, empowering
- Language: Clear, jargon-free, multilingual if required (e.g., English + local dialect)
- Visual Style: Use SayPro-approved colors, fonts, logos
- Inclusivity: Represent diverse customers, sellers, and business types
- Call to Action (CTA): Clear prompts such as “Sign up,” “Explore listings,” or “Start selling”
7. Speaker/Presenter Coordination
| Presenter Name | Topic/Session | Support Materials Needed |
|---|---|---|
| Zanele Ndlovu | “Listing Optimization 101” | Slide deck, visual examples, live demo account |
| Jonathan Khumalo | “SayPro Features Roadmap” | Feature deck, product updates sheet |
| Maria Segura (Partner) | “Success Story Spotlight” | Pre-recorded interview video, quote slides |
Also outline timing for script reviews and rehearsals.
8. Review & Approval Workflow
| Stage | Responsibility | Timeline |
|---|---|---|
| Initial Content Draft | Content Development Team | 2 weeks before event |
| Internal Review (Product, Support, Legal) | Cross-functional Team | 10 days before event |
| Branding/Design Pass | Creative or Design Team | 7 days before event |
| Final Sign-off | SayPro Marketing Royalty | 5 days before event |
| Upload to Platform/Distribution | Event Coordinator | 3 days before event |
9. Key Deadlines
Provide a timeline of critical content creation milestones.
| Deadline | Deliverable |
|---|---|
| [Insert Date] | Finalized session topics and speakers |
| [Insert Date] | First draft of presentations and scripts |
| [Insert Date] | Review comments and second draft |
| [Insert Date] | Final approval and distribution setup |
| [Insert Date] | Upload content to event platform |
| [Insert Date] | Live event with content deployment |
Template Appendix (Optional Inclusions)
- Sample presentation slide layout
- Visual branding guide
- Tone of voice/style guide
- Example scripts for moderators
- Pre-filled event promo email templates
Expected Outcomes
- Professional, polished materials that reflect the SayPro brand.
- Content that resonates with the intended audience.
- Alignment across departments, with everyone working toward shared messaging goals.
- Increased engagement and retention, both during and after the event.
- Reusable content assets for future marketing and training use.