SayPro Feature Usage Metrics: Target for 30% of users to engage with new or optimized features within the quarter from SayPro Monthly February SCMR-17 SayPro Quarterly Marketplace Features by SayPro Online Marketplace Office under SayPro Marketing Royalty SCMR
Strategic Engagement Goal
- Target Metric: At least 30% of all active users must engage with newly released or improved features during the current quarter (SCMR-17 Q1).
- Target Audience: All active SayPro users (learners, vendors, recruiters, and employers).
- Tracking Period: 90-day post-launch window (February SCMR-17 through April SCMR-17).
New & Optimized Features in Scope
The following features are included in the 30% engagement tracking target:
- SayPro Express Job Application System (New)
- SayPro Smart Course Comparator (New)
- Revamped Course Enrollment Interface (Optimized)
- AI-Powered Search Filter Enhancements (Optimized)
- Vendor Profile Performance Insights Dashboard (New)
Engagement Metrics Definition
| Metric | Definition |
|---|---|
| Feature Usage Rate | % of active users who accessed or interacted with the feature |
| Session Conversion | % of feature users who completed the intended action (e.g., applied, enrolled) |
| Click-Through Rate (CTR) | Ratio of users who clicked to access the feature vs. who saw it advertised |
| Bounce Rate | % of users who abandoned the feature within 5 seconds |
| Repeat Engagement Rate | % of users who used the feature more than once during the quarter |
Current Baseline (Start of February SCMR-17)
| Feature | Baseline Usage Rate (%) |
|---|---|
| SayPro Express Apply | 12% |
| Smart Course Comparator | 0% (Not live yet) |
| Revamped Course Enrollment Interface | 18% |
| AI Search Filter Enhancements | 14% |
| Vendor Insights Dashboard | 0% (New launch Q2) |
Quarterly Engagement Target Breakdown
| Feature | Target Engagement Rate (%) | Estimated Users Needed (based on 100,000 active users) |
|---|---|---|
| SayPro Express Apply | 30% | 30,000 |
| Smart Course Comparator | 25–30% | 25,000–30,000 |
| Revamped Enrollment Interface | 35% | 35,000 |
| AI Search Filter Enhancements | 30% | 30,000 |
| Vendor Insights Dashboard | 20–25% (pilot phase) | 20,000–25,000 |
User Engagement Tactics
1. Feature Highlight Banners
- Location: SayPro dashboard and login screen.
- Targeting: First-time users and returning users who haven’t interacted with the feature.
2. In-Platform Nudges
- Smart prompts guiding users to try out features (e.g., “Apply faster with Express Apply!”).
3. Email and Push Campaigns
- Personalized messaging introducing users to relevant features.
- Email subject lines A/B tested for higher open rates.
4. Gamification
- Points or badges for trying new features (e.g., “Tried Smart Comparator!”).
5. Tutorial Overlays
- First-time walkthroughs for new interfaces with tooltips and user assistance.
Measurement & Tracking Tools
- Tracking Platforms: Mixpanel, Google Analytics 4, SayPro Internal Metrics Suite.
- Data Refresh Rate: Real-time dashboard updates every 15 minutes.
- Reporting Cadence: Weekly team-level check-ins; monthly executive summaries.
Implementation Timeline
| Date Range | Activity |
|---|---|
| Feb 1 – Feb 15 | Launch of features and announcement campaigns |
| Feb 15 – Mar 15 | Mid-quarter monitoring + first adoption report |
| Mar 15 – Apr 1 | Second marketing push + feature optimization |
| Apr 1 – Apr 30 | Final performance audit & report compilation |
Success Criteria
The quarter will be considered successful if:
- Overall feature engagement reaches or exceeds 30%.
- Each individual feature hits at least 80% of its target user base.
- User feedback reflects a satisfaction rating of ≥4.2 / 5 across features.
Reporting Responsibilities
- Product Team: Weekly adoption dashboards.
- UX/UI Team: Monthly usability heatmaps.
- Marketing Team: Campaign conversion performance.
- Support Team: Collect qualitative feedback and flag UX issues.