SayPro Feature Audits: Complete an audit of at least 5 current features to determine their performance and areas for improvement from SayPro Monthly February SCMR-17 SayPro Quarterly Marketplace Features by SayPro Online Marketplace Office under SayPro Marketing Royalty SCMR
Purpose of the Audit
The SayPro Feature Audits are systematic evaluations of existing features on the SayPro Online Marketplace to assess performance, user adoption, technical stability, and alignment with business and user needs. Each quarter, at least five (5) features must be audited as part of the SayPro Quarterly Marketplace Features initiative, with findings used to inform ongoing feature optimization and strategic planning.
This process supports:
- Continuous improvement and refinement of live platform features
- Objective performance measurement across technical and user-facing KPIs
- Elimination or evolution of outdated or underperforming functionalities
- Alignment with SayPro Marketing Royalty SCMR’s digital excellence strategy
Audit Structure and Evaluation Criteria
Each feature is evaluated across six key dimensions:
| Criteria | Description |
|---|---|
| Functionality | Is the feature technically working as intended across all devices and browsers? |
| Usage Data | How frequently is the feature used, and by which user segments? |
| User Experience (UX) | Is the feature intuitive and easy to use? Are there usability issues? |
| Performance Impact | Does it improve conversions, engagement, or task success? |
| Support Volume | Does the feature generate tickets or confusion for users? |
| Alignment with Goals | Does it support current strategic and user priorities? |
Feature Audits – Q1 2025 Report
1. Feature: Vendor Dashboard Analytics (FT-VD-2022-01)
| Dimension | Evaluation |
|---|---|
| Functionality | Fully functional, but slow for vendors with 500+ products |
| Usage Data | 64% of vendors used at least once this quarter |
| UX | Moderate: Navigation is confusing; lacks tooltips |
| Performance Impact | Boosted vendor listing optimization by 11% |
| Support Volume | 28 tickets related to report export and graphs |
| Goal Alignment | Aligned with vendor empowerment strategy |
Recommendations:
- Redesign the navigation UI
- Add dynamic filters and in-tool tutorials
- Upgrade backend for faster large-data processing
2. Feature: Smart Search Filters (FT-SF-2023-05)
| Dimension | Evaluation |
|---|---|
| Functionality | Fully functional across platforms |
| Usage Data | Used in 75% of product searches |
| UX | Users find filtering smooth and useful |
| Performance Impact | Increased conversion rate on search pages by 14% |
| Support Volume | Only 3 support tickets |
| Goal Alignment | Supports “Frictionless Discovery” initiative |
Recommendations:
- Highlight new filters in onboarding
- Test voice search integration for accessibility
3. Feature: Bulk Product Upload Tool (FT-BU-2021-03)
| Dimension | Evaluation |
|---|---|
| Functionality | CSV upload fails with large or unformatted data |
| Usage Data | Used by only 18% of vendors this quarter |
| UX | High friction due to poor error handling |
| Performance Impact | Low contribution to listings growth |
| Support Volume | 47 support tickets this quarter |
| Goal Alignment | Misaligned with current vendor priorities (shift to API imports) |
Recommendations:
- Phase out legacy tool; replace with new import API
- Provide clear import templates and error messages
4. Feature: Buyer-Seller Messaging Tool (FT-MS-2025-01)
| Dimension | Evaluation |
|---|---|
| Functionality | Works well on desktop and mobile |
| Usage Data | Used in 48% of active buyer accounts |
| UX | Good interface, but lacks notification clarity |
| Performance Impact | 6% improvement in question-to-purchase rate |
| Support Volume | 15 inquiries related to missing message notifications |
| Goal Alignment | Strong alignment with marketplace trust goals |
Recommendations:
- Improve mobile push notifications
- Add file-sharing support and message history export
5. Feature: Wishlist / Save for Later (FT-WL-2022-06)
| Dimension | Evaluation |
|---|---|
| Functionality | Working correctly but poorly placed on mobile |
| Usage Data | Used by only 21% of users in the quarter |
| UX | Button is not clearly visible on smaller screens |
| Performance Impact | Minimal measurable uplift in cart additions |
| Support Volume | 10 support tickets on where to find the wishlist |
| Goal Alignment | Still aligned with buyer engagement initiatives |
Recommendations:
- Reposition wishlist button for better visibility
- Run A/B test with icon redesign and onboarding prompt
📌 Summary Table of Audit Outcomes
| Feature | Overall Score | Keep | Improve | Remove |
|---|---|---|---|---|
| Vendor Dashboard | 7/10 | |||
| Smart Filters | 9/10 | Minor | ||
| Bulk Upload | 4/10 | Phase Out | ||
| Messaging Tool | 8/10 | |||
| Wishlist | 5/10 |
Audit Timeline & Reporting Workflow
| Phase | Action | Responsible Team | Timeline |
|---|---|---|---|
| Feature Selection | Choose 5 features for review | PMO + Product Leads | Start of Quarter |
| Data Collection | Pull analytics, user feedback | BI + Support Teams | Weeks 1–2 |
| Evaluation | Conduct performance analysis | UX + Product Analysts | Weeks 3–4 |
| Report Writing | Compile findings | PMO Content Unit | Week 5 |
| Stakeholder Review | Share with SCMR & Execs | PMO Office | Week 6 |
| Action Planning | Integrate recommendations | Dev & UX Teams | Weeks 7–12 |
Audit Benefits for SayPro
- Ensures efficient resource allocation by optimizing live features
- Enhances user satisfaction by resolving common friction points
- Informs strategic roadmaps by spotlighting gaps and wins
- Reinforces SayPro’s Quarterly Marketplace Features commitment
Conclusion
The SayPro Feature Audits are a cornerstone of platform maintenance and user-centric innovation. By evaluating core functionalities against performance metrics and direct feedback, SayPro ensures that its marketplace evolves with purpose, precision, and measurable user impact — in full alignment with SayPro Marketing Royalty SCMR’s standards for operational excellence.