SayPro SEO Audit Template (Excel-Based Form)

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SayPro Templates to Use on SayPro Website SayPro SEO Audit Template (Excel-based form) from SayPro Monthly February SCMR-17 SayPro Quarterly Responsive Design by SayPro Online Marketplace Office under SayPro Marketing Royalty SCMR

1. Objective of the Template

The SayPro SEO Audit Template is a standardized Excel-based form designed to enable teams across SayPro to systematically evaluate the SEO performance of all key web pages, service lines, and campaign landing pages. This template ensures that:

  • All SEO audits follow a uniform structure aligned with SCMR reporting
  • SayPro teams can quickly identify performance issues and areas for improvement
  • Responsive design elements are properly audited for mobile SEO readiness
  • Audit data is ready for integration into SCMR-17 performance tracking
  • Results can directly feed into Marketing Royalty attribution models, showing how optimized content drives organic performance

2. Template Format & Overview

The template is structured as an Excel workbook with multiple interactive tabs and dropdown menus to facilitate:

  • Page-level analysis
  • Keyword tracking
  • Mobile-friendliness checks
  • Technical and content-based SEO evaluations

3. Tabs and Sections in the SEO Audit Template

Tab NamePurpose
InstructionsGuide on how to complete each section of the audit
Audit SummaryExecutive snapshot of audit scores per URL (auto-calculated)
Page-Level Audit FormDetailed checklist with scoring for technical, on-page, and mobile SEO
Keyword AssessmentFields to enter primary & secondary keywords, rankings, and keyword gaps
Backlink AnalysisOptional backlink quality input per page (linked with SCMR off-page tracking)
Responsive ScorecardMobile responsiveness and UX indicators mapped to SEO impact
SCMR Tags InputSCMR tag mapping for attribution under Marketing Royalty
RecommendationsAction items for fixing or optimizing each page

4. Key Fields in Page-Level SEO Audit Form

Field NameField TypePurpose
Page URLTextURL being audited
Page Title (SEO Optimized?)Dropdown (Yes/No)Checks if the title tag includes primary keyword and follows best practices
Meta Description LengthAuto (Character Count)Ensures snippet is within 155–160 characters
H1 Tag PresenceCheckboxConfirms the existence of a single H1
Keyword Placement (Title/H1/Intro)Multi-checkEvaluates strategic keyword usage
Internal Linking ScoreScore (1–5)Measures strength of internal links from and to this page
Page Load Speed (Mobile/Desktop)Numeric (ms)Uses PageSpeed Insights for speed input
Mobile-Friendliness (Pass/Fail)DropdownCaptures mobile UX status
Indexing Issues (Yes/No)DropdownFlags if page is excluded from index
Canonical Tag UsageYes/NoEnsures proper canonical structure
Schema MarkupCheckboxNotes presence of structured data
Image Alt Text Coverage% ValueEvaluates accessibility and SEO completeness
Broken Links FoundNumericHighlights user experience and crawlability gaps

5. Responsive Design Integration

As part of the Quarterly Responsive Design Initiative, the audit template includes a dedicated “Responsive Scorecard” tab where each page is evaluated on:

  • ✅ Mobile viewport rendering
  • ✅ Core Web Vitals (LCP, FID, CLS)
  • ✅ Click/tap element spacing
  • ✅ Content width scaling
  • ✅ Device-specific bounce rate trends

This integration helps the SayPro UX team prioritize responsive improvements for SEO-critical pages.


6. SCMR-17 and Marketing Royalty Attribution Fields

To tie SEO outcomes to SCMR-17 performance goals and Marketing Royalty SCMR payouts, the template includes:

Attribution FieldDescription
SCMR Tag IDUnique code for linking page audit to SCMR dashboard
Content Owner/AuthorTeam or employee responsible for page creation
Royalty-Linked CampaignCheckbox to indicate if this page is part of a monetized campaign
Conversion Events EnabledDropdown: Yes/No – are tracked events in place for goal attribution?
Traffic Contribution RankNumeric – page’s traffic performance rank within a given SCMR segment

7. Use Cases for Teams

TeamUsage Purpose
SEO/Content TeamsConduct ongoing SEO maintenance for blog/service/product pages
Marketing StrategyPrioritize pages for relaunch, promotion, or ad targeting
UX/UI Design TeamUse responsive audit scores to trigger mobile optimization sprints
SCMR AnalystsIntegrate audit data into monthly performance evaluations
Royalty AllocationValidate and trace optimized content to revenue contributions

8. Frequency of Use and Submission Guidelines

| Frequency:
Monthly (Audit 10–15 priority pages per month)

| Submission Template Format:
SayPro_SEOAuditTemplate_February2025_SCMR17.xlsx

| Where to Submit:
✅ SayPro Marketing Workspace → Templates → February SEO Audits
✅ Notify SEO Lead + SCMR Attribution Analyst

| Deadline (February Cycle):
🗓️ February 26, 2025


9. Benefits of Using the Template

  • ✅ Establishes a repeatable audit framework
  • ✅ Aligns SEO work with SayPro’s business metrics
  • ✅ Highlights page-level improvement opportunities
  • ✅ Enables data-driven collaboration between content, design, and analytics
  • ✅ Supports responsive web experience evaluation
  • ✅ Feeds into royalty payout reports under SCMR attribution modeling

10. Conclusion

The SayPro SEO Audit Template (Excel-Based Form) is a foundational tool to help teams ensure all web content is optimized for search visibility, mobile performance, and user engagement. It bridges content and technical SEO with SayPro’s SCMR-17 goals and ensures that every optimized page can be measured, improved, and rewarded under the Marketing Royalty SCMR structure.

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