SayPro Templates to Use on SayPro Website SayPro Ranking Position Chart from SayPro Monthly February SCMR-17 SayPro Quarterly Responsive Design by SayPro Online Marketplace Office under SayPro Marketing Royalty SCMR
1. Purpose of the Template
The SayPro Ranking Position Chart is an essential tool designed for monitoring and analyzing search engine ranking positions of targeted keywords on SayPro’s website. This Excel-based template aggregates ranking data, tracks keyword performance over time, and highlights areas for SEO improvement or optimization, with a direct impact on SCMR-17 performance assessments.
The primary goals of this template are to:
- Track keyword rankings for specific pages on a monthly basis
- Identify trends in keyword movement (gains or losses)
- Benchmark SayPro’s ranking position against competitors (via competitor analysis)
- Support SEO and UX decision-making by linking rankings to mobile and desktop optimization efforts
- Assist in the attribution of marketing royalties by connecting performance changes with individual or team efforts
2. Template Structure & Format
| Primary Format: | Excel Spreadsheet (XLSX)
| Optional Formats: | Google Sheets (for collaboration), Airtable (for real-time updates)
| Frequency of Use: | Monthly (with ongoing weekly tracking recommended)
| File Naming Convention: | SayPro_RankingPositionChart_Feb2025_SCMR17.xlsx
| Upload Location: | SayPro SEO Dashboard → Ranking Reports → Monthly Tracking
3. Key Sections in the Template
The SayPro Ranking Position Chart is broken into multiple tabs for organized tracking and detailed analysis.
| Tab | Description |
|---|---|
Instructions | Overview of how to use the chart and interpret the results. |
Keyword Rankings Overview | Primary ranking positions and month-to-month comparisons for target keywords. |
Monthly Performance Comparison | Ranking performance chart with trends over time (monthly, quarterly). |
Competitor Benchmarking | Comparison of SayPro rankings against key competitors’ performance. |
Action Plan & Recommendations | Insights and suggested actions based on ranking trends, responsive design needs. |
SCMR Attribution | Mapping ranking gains to individual teams or contributors for marketing royalty. |
4. Core Fields in the Keyword Rankings Overview
| Column Name | Description |
|---|---|
| Keyword / Phrase | The specific target keyword or search phrase being tracked. |
| Page URL | The SayPro page URL associated with the keyword (e.g., product page, service page). |
| Previous Month’s Rank | Ranking position from the previous month for comparison. |
| Current Month’s Rank | Current ranking position of the keyword. |
| Rank Change (Month-on-Month) | Movement in rank (e.g., +3, -2, No Change). |
| Search Volume | Estimated monthly search volume for the keyword. |
| Keyword Difficulty (KD) | A score representing the difficulty of ranking for that keyword. (from Ahrefs, SEMrush, etc.) |
| Mobile Rank | Current ranking on mobile devices for the keyword. |
| Desktop Rank | Current ranking on desktop devices for the keyword. |
| SERP Features | Whether the keyword triggers rich snippets, featured snippets, or other SERP features. |
| Mobile Optimization Status | Mobile-first score (1-5) based on page speed, usability, and content presentation. |
| Competition Rank (Competitors) | Ranking positions for the same keyword from competitors. |
| Priority Status | Categorize as High, Medium, or Low based on volume, conversion potential, and mobile optimization need. |
| Notes | Additional information (e.g., potential reason for rank fluctuation, update plan, or action needed). |
5. Monthly Performance Comparison Chart
This section displays the ranking trends and changes across multiple months to highlight the effectiveness of content, SEO, or design optimizations.
| Column Name | Description |
|---|---|
| Keyword / Phrase | The target keyword being tracked. |
| Rank (Month 1) | Keyword rank for the first month in the period. |
| Rank (Month 2) | Keyword rank for the second month in the period. |
| Rank (Month 3) | Keyword rank for the third month in the period. |
| Rank Trend | Visual line graph indicating rank movement over time. |
| Monthly SEO Changes | Summary of SEO activities (content updates, backlink acquisition, etc.) |
| Notes (Impact on Rank) | Explanation of why ranking changed (e.g., algorithm update, page optimization). |
🟩 Note: Mobile optimization efforts are noted in this section. If a rank improvement was seen specifically on mobile devices, it’s essential to correlate this with the Responsive Design Audit.
6. Competitor Benchmarking
A critical part of the SayPro Ranking Position Chart is understanding how SayPro ranks against its top competitors. This section allows a comparative analysis:
| Column Name | Description |
|---|---|
| Competitor Name | Name of the competitor. |
| Competitor URL | URL of the competitor’s page ranking for the target keyword. |
| Competitor Rank (Mobile) | Ranking of the competitor on mobile for the target keyword. |
| Competitor Rank (Desktop) | Ranking of the competitor on desktop for the target keyword. |
| Competitor Content Strategy | Competitor content approach (e.g., blog, landing page, video, etc.). |
| Gap in Rankings | Identifies where SayPro has a ranking gap compared to the competitor. |
| Competitive Advantage | Insights into why competitors are ranking higher (e.g., stronger backlinks, better UX, etc.). |
7. Action Plan & Recommendations
Based on the ranking analysis, this section outlines the key actionable insights for improving rankings.
| Column Name | Description |
|---|---|
| Keyword / Phrase | The target keyword being optimized. |
| Suggested Action | Action steps to improve ranking (e.g., content rewrite, keyword optimization, backlink strategy). |
| Urgency Level | High, Medium, Low, based on the impact of the keyword to SayPro’s business objectives. |
| Responsible Team | The team or individual responsible for executing the action. |
| Deadline | Expected completion date for the action to take place. |
8. Integration with SCMR-17 and SayPro Responsive Design
The SayPro Ranking Position Chart directly influences SCMR-17 (the performance management framework) by:
- Tracking keyword performance and aligning it with content and design changes, allowing for royalty-based attribution to contributors (content writers, SEO specialists, UX designers).
- Identifying keywords with poor mobile rankings or high bounce rates and flagging them for responsive design updates, ensuring that mobile-first strategies are at the forefront of design and optimization efforts.
- Supporting the quarterly review process by allowing teams to analyze the effectiveness of SEO adjustments, content enhancements, and responsive design updates.
9. Royalty Attribution for SCMR
The Ranking Position Chart plays a pivotal role in marketing royalty tracking by mapping SEO and content efforts directly to royalty distributions. If a keyword improvement leads to a significant increase in revenue-driving traffic or lead conversions, the associated contributors are credited accordingly:
| Action | Impact | Royalty Attributed |
|---|---|---|
| On-Page SEO Optimization (Content, H1s, meta tags) | Higher SERP rankings, improved CTR | Contributor’s royalty points increase |
| Mobile UX Improvements | Boost in mobile rankings, improved user experience | Developer’s and designer’s royalty points increase |
| Competitor Analysis & Backlink Strategy | Increased domain authority and backlinks leading to higher rankings | SEO team royalty points increase |
10. Conclusion
The SayPro Ranking Position Chart is a vital reporting and analysis tool that helps the marketing, SEO, and design teams track, analyze, and optimize keyword rankings across SayPro’s website. By linking these rankings to specific contributors and actions, the template directly supports SCMR-17 evaluations and facilitates royalty-based rewards for high-impact work. Additionally, it helps monitor the effectiveness of mobile optimization efforts under the Responsive Design initiative.
This template ensures that SayPro remains competitive and agile in responding to SEO trends and user behavior, fostering a data-driven approach to content strategy, SEO, and design optimizations.