SayPro Tasks to Be Completed for February Period Evaluate SayPro’s Domain Authority and backlink health from SayPro Monthly February SCMR-17 SayPro Quarterly Responsive Design by SayPro Online Marketplace Office under SayPro Marketing Royalty SCMR
1. Objective
The main objective of this task is to evaluate the health, authority, and SEO value of SayPro’s backlink profile, as well as to track and report changes to SayPro’s Domain Authority (DA) during February 2025.
This analysis is critical for:
- Measuring SayPro’s organic visibility strength
- Tracking growth of trusted referrals and off-page signals
- Identifying harmful or toxic backlinks
- Informing SEO and content strategy alignment in SCMR-17
- Supporting the Marketing Royalty attribution model by valuing off-site performance contributors
2. Key Terms and Metrics
📌 Domain Authority (DA)
A search engine ranking score developed by Moz, ranging from 1 to 100, that predicts how well a website will rank in search engine results.
📌 Backlink Health
A combination of metrics used to evaluate the quality, diversity, relevance, and toxicity of inbound links.
3. Tools Required
| Tool | Purpose |
|---|---|
| Moz Pro or Ahrefs | DA score, backlink analysis, referring domains list |
| Google Search Console | Monitor backlinks, disavow tools |
| SEMrush | Toxic score and domain audit |
| SayPro Analytics Dashboard | Compare traffic from backlinks, referral performance |
| Google Sheets/Excel | Record metrics, flag action items |
4. Evaluation Categories
The task should address the following core backlink health areas:
🔹 A. Domain Authority (DA) Monitoring
- Current DA score (February 2025)
- DA movement from previous months (Q4 2024 baseline)
- DA comparisons with top 3 competitors
🔹 B. Referring Domains Overview
- Total number of referring domains
- Number of new vs. lost domains (monthly change)
- Authority scores of linking domains (high, mid, low tier)
🔹 C. Link Diversity
- Mix of backlinks by type: blogs, forums, media, directories, edu/gov, etc.
- Text vs. image backlinks
- Homepage vs. internal page link distribution
🔹 D. Anchor Text Profile
- Top anchor texts used
- Branded vs. non-branded anchor balance
- Over-optimized or spammy anchor red flags
🔹 E. Toxic & Spam Score
- Backlinks from blacklisted or irrelevant sites
- Toxicity score (SEMrush/Moz Spam Score)
- Recommendations for disavow or clean-up
🔹 F. Referral Traffic Metrics
- Total referral traffic from backlinks (via GA4)
- Bounce rate and engagement for top backlink sources
- Link contributions to conversions or lead generation
5. Workflow and Timeline
| Phase | Timeline | Responsible Party |
|---|---|---|
| Collect backlink data from Moz/Ahrefs | Feb 5–8, 2025 | SEO & Analytics Team |
| Run toxicity and anchor text audit | Feb 8–10, 2025 | SEMrush Analyst |
| Review referral traffic in GA4 | Feb 10–12, 2025 | Digital Analytics Coordinator |
| Compile and analyze findings | Feb 13–15, 2025 | SEO Strategist |
| Submit Backlink Health Report | Feb 18, 2025 | SCMR & Marketing Royalty Team |
6. Integration with SayPro SCMR-17 and Responsive Design
✅ SCMR-17 SEO KPIs Alignment
- DA score is used as a long-term metric of organic visibility
- Growth in referral links supports content value and authority scorecards
- Supports keyword rankings and landing page authority in reports
✅ Responsive Design Connection
- Identify which pages earning backlinks are optimized for mobile
- Inform the Responsive Design Team about UX or structural flaws on high-authority pages
- Ensure mobile-friendly performance of top-referred pages (especially those listed in Google Discover or press releases)
7. Connection to SayPro Marketing Royalty SCMR
The backlink evaluation task directly supports royalty distribution calculations, especially where content or external contributors (e.g. PR, influencers, affiliates) are involved.
- Strong backlinks are attributed to content or campaigns
- Contributors linked to those campaigns may qualify for higher royalty tiers
- Verified traffic from high-authority sources can be tracked and valued accordingly
8. Report Structure
| Suggested Report Title:SayPro_BacklinkHealth_DA_Report_February2025_SCMR17.xlsx
| Report Sections:
- Executive Summary
- DA Score Overview (with comparison chart)
- Backlink Acquisition Trends
- Referring Domain Quality Table
- Anchor Text & Toxic Link Analysis
- Referral Traffic Breakdown
- Action Items (Disavow, Strengthen, Target Outreach)
- Strategic Recommendations (by category/service/page)
9. Recommended Actions Post-Evaluation
- ✅ Disavow toxic domains via Google Search Console (if needed)
- ✅ Engage in white-hat link-building efforts for underlinked pages
- ✅ Reach out to lost domain linkers for potential restoration
- ✅ Recommend mobile UX audits for high-traffic referred pages
- ✅ Integrate backlink performance in future content planning (SEO-focused content calendar)
10. Conclusion
Evaluating SayPro’s Domain Authority and backlink health for February is a mission-critical SEO task under SCMR-17 and the Responsive Design framework. It reflects the strength of SayPro’s digital presence, impacts future ranking potential, and serves as a performance signal for Marketing Royalty SCMR attribution. A clean and authoritative backlink profile is foundational for sustained growth, mobile optimization, and equitable performance recognition across departments.