SayPro Documents Required from Employee Technical SEO Checklist: A list of technical issues identified and fixed, such as website speed, mobile optimization, and indexation from SayPro Monthly January SCMR-17 SayPro Quarterly SEO and Analytics by SayPro Online Marketplace Office under SayPro Marketing Royalty SCMR
Objective:
The Technical SEO Checklist is an essential document for tracking and ensuring that SayPro’s website is technically optimized for search engine crawling, indexing, and overall user experience. This document will detail the technical issues identified during the period, actions taken to fix them, and results after the changes have been implemented.
1. Introduction and Purpose
This section provides a high-level overview of the document’s purpose, which is to assess and fix technical SEO issues that may impact the performance and ranking of SayPro’s website.
- Purpose: To ensure that the SayPro website is technically sound, ensuring fast loading times, mobile responsiveness, proper indexing, and smooth user experience.
- Target Outcome: Ensure that the website is fully optimized for search engines and users, improving visibility and performance.
2. Website Speed Optimization
Website speed is a critical factor for both SEO and user experience. This section will detail the identified speed issues and the steps taken to resolve them.
2.1. Identified Speed Issues
- Page Load Time: Slow-loading pages, especially on mobile devices or specific pages (e.g., product pages, checkout pages).
- Tools Used: Google PageSpeed Insights, GTmetrix, Lighthouse.
- Problem Areas Identified: Specific pages or sections of the website where load times exceed acceptable standards.
2.2. Actions Taken
- Image Optimization: Compression and resizing of large images to reduce load time.
- Example: Reduced image size on product pages by compressing files without losing quality.
- Minifying CSS, JavaScript, and HTML: Removed unnecessary spaces and comments from CSS, JavaScript, and HTML files to speed up page rendering.
- Implementing Lazy Loading: Set up lazy loading for images and videos to load media only when they come into the viewport.
- Caching: Improved browser caching for static assets to allow faster loading on repeat visits.
- Result: Improved load time for homepage from 5.4 seconds to 3.2 seconds, and product pages by 1.8 seconds.
2.3. Performance Improvements
- Before and After Data: Present a comparison of website load times before and after optimizations.
- Example: Page load speed before fix: 5.4 seconds; after fix: 3.2 seconds (improvement of 40%).
- Tools Used: Google PageSpeed Insights (score increased from 63 to 85).
3. Mobile Optimization
Mobile optimization is crucial for both user experience and SEO, especially since mobile-friendliness is a ranking factor in Google.
3.1. Identified Mobile Optimization Issues
- Mobile Responsiveness: Certain pages did not scale well on mobile devices (e.g., product details pages had overlapping elements or text).
- Touchscreen Usability: Buttons and links were not appropriately sized for mobile users.
- Tools Used: Mobile-Friendly Test by Google, manual mobile device testing.
3.2. Actions Taken
- Responsive Design Improvements: Updated CSS to ensure the site adjusts properly to different screen sizes.
- Example: Fixed overlapping elements on product pages and adjusted text size for mobile readability.
- Touch-Friendly Elements: Increased the size of buttons and ensured clickable elements were easy to interact with on smaller screens.
- Viewport Tag: Ensured that the website included a viewport meta tag for proper scaling on mobile devices.
3.3. Mobile Performance Results
- Before and After Data: Provided metrics showing the improvements in mobile usability.
- Example: Mobile-friendly test score increased from 75% to 90%.
- Testing Devices: Checked website on multiple devices (iPhone, Android, tablets) to ensure a consistent experience across platforms.
4. Indexation Issues
Proper indexation ensures that search engines can crawl and index the website’s pages effectively, allowing them to appear in search results.
4.1. Identified Indexation Issues
- Blocked Pages: Certain important pages were accidentally blocked from search engines via the robots.txt file or meta tags.
- Duplicate Content: Duplicate content issues were found due to URL parameters or session IDs.
- Tools Used: Google Search Console, Screaming Frog SEO Spider.
4.2. Actions Taken
- Fixing Robots.txt File: Removed unnecessary blocks for important pages, ensuring that the robots.txt file allowed search engine crawlers to index key pages.
- Canonical Tags: Implemented canonical tags to resolve duplicate content issues and ensure that search engines index the preferred version of pages.
- Example: Added canonical tags to product pages with duplicate content caused by URL parameters.
4.3. Indexation Improvements
- Index Coverage Report: Reviewed Google Search Console’s Index Coverage report to ensure that critical pages are indexed and excluded pages are properly managed.
- Result: Reduced crawl errors by 30%, ensuring that key pages (e.g., new product pages) are properly indexed.
- Crawl Budget Efficiency: Reduced unnecessary crawl of low-priority pages, allowing search engines to focus on important content.
5. Broken Links and 404 Errors
Broken links and 404 errors hurt user experience and SEO performance. This section will focus on fixing such issues.
5.1. Identified Issues
- Broken Internal Links: Broken links that lead to pages that no longer exist or are incorrectly linked.
- 404 Errors: Pages that return a 404 error, indicating they are missing or unavailable.
- Tools Used: Google Search Console, Screaming Frog SEO Spider.
5.2. Actions Taken
- Fixing Broken Links: Identified and fixed broken internal links by redirecting them to relevant pages.
- Example: Redirected broken links from old product pages to their new URLs.
- Redirecting 404 Pages: Implemented 301 redirects for missing pages and updated broken URLs in the navigation and internal linking structure.
5.3. Results
- Before and After Data: Reduced broken links and 404 errors by 50% after applying fixes.
- Example: Fixed 100 broken links and 20 missing pages that were generating 404 errors.
- User Experience Improvement: Improved user experience by ensuring all pages are accessible and linked properly.
6. Structured Data Implementation
Implementing structured data (Schema.org markup) helps search engines understand the content of a page better, which can enhance visibility in search results (e.g., rich snippets).
6.1. Identified Issues
- Missing Structured Data: Key pages, such as product pages, lacked structured data, which could help search engines display richer search results.
- Tools Used: Google Structured Data Testing Tool, Schema Markup Generator.
6.2. Actions Taken
- Adding Structured Data: Implemented structured data on product pages using JSON-LD for schema markup, such as product details, reviews, and pricing.
- Example: Added schema for product name, price, and reviews on product detail pages.
- Testing Structured Data: Used Google’s Structured Data Testing Tool to ensure that the markup was correctly implemented.
6.3. Results
- Before and After Data: The website now features structured data for key pages, increasing the chances of displaying rich snippets in search results.
- Result: Increased visibility for product listings in Google search results with rich snippets (e.g., review stars, product prices).
7. Site Security (HTTPS)
Security is an important factor both for SEO and user trust. This section will ensure that the entire website is served over HTTPS.
7.1. Identified Issues
- Mixed Content Issues: Some pages were still being served over HTTP, which can negatively impact SEO rankings and security.
- Tools Used: Chrome Developer Tools, SSL Labs SSL Test.
7.2. Actions Taken
- Implementing HTTPS: Ensured the entire site is secure by enforcing HTTPS across all pages.
- Example: Redirected HTTP pages to their HTTPS versions to ensure secure browsing.
- Fixing Mixed Content: Resolved mixed content issues by ensuring all resources (images, scripts, CSS) are loaded over HTTPS.
7.3. Results
- Security Improvement: The entire website is now secured with HTTPS, improving both security and SEO ranking.
- Result: Site-wide security improved and mixed content warnings were resolved.
8. Conclusion and Future Steps
This section summarizes the technical improvements made during the period and outlines the next steps for continuous improvement.
- Improvements Made: Highlight key technical issues resolved (e.g., mobile optimization, page speed, broken links, indexation).
- Future Steps: Plan for ongoing technical SEO tasks, including periodic site audits, continued optimization of page load times, and monitoring for new issues.