SayPro Brand Guidelines Creation Create templates for common marketing materials, ensuring the brand identity is consistently applied across all platforms from SayPro Monthly January SCMR-17 SayPro Monthly Branding: Logo design, brand strategy, and corporate identity by SayPro Online Marketplace Office under SayPro Marketing Royalty SCMR
Overview of Marketing Materials
The following marketing materials will be addressed:
- Flyers & Brochures
- Social Media Posts
- Email Newsletters
- Posters & Banners
- Business Presentations
- Online Ads (Banners and Display Ads)
- Event Invitations
- Merchandise
Each template will adhere to the established SayPro Brand Guidelines, ensuring a cohesive and professional brand presence across all touchpoints.
1. Flyer & Brochure Templates
1.1 Flyer Template
Purpose: Flyers are typically used for short-term promotions, announcements, or specific events. This template will ensure that the flyer design is clean, focused, and aligned with SayPro’s brand voice and visual identity.
Design Layout:
- Header: Include SayPro’s primary logo at the top left or center. The SayPro Blue color can be used as the background color behind the logo to make it pop.
- Headline: Use Proxima Nova Bold for the headline in SayPro Orange, ensuring it stands out and grabs attention.
- Body Text: Use Roboto Regular for the body text, keeping it simple and easy to read. The text should be in SayPro Dark Gray to maintain readability.
- Call to Action (CTA): Place a button-style CTA in SayPro Orange with white text. The CTA can use simple language like “Learn More,” “Sign Up Today,” or “Shop Now.”
- Imagery: Include relevant and high-quality images, preferably people engaged in activities related to SayPro’s marketplace. Ensure the photos are bright, clear, and match the overall brand tone.
Structure:
- Front Page: Logo, headline, CTA, engaging image.
- Back Page: More details, services, and contact information.
1.2 Brochure Template
Purpose: Brochures provide more in-depth information than flyers and are often used to introduce the company, its offerings, or services in a concise yet informative manner.
Design Layout:
- Cover: The front cover should feature the SayPro logo, a clear tagline, and a strong headline in SayPro Blue.
- Inside Pages: Use a clean two or three-column layout. Each section should focus on a different service or feature, using icons to represent different offerings where possible.
- Typography: Use Proxima Nova for section headings and Roboto for body text.
- Images: High-quality images should align with each section, enhancing the content without overpowering it.
- Color Scheme: Use SayPro Blue and SayPro Orange sparingly to highlight key sections and buttons. Use SayPro Light Gray for background sections.
2. Social Media Post Templates
2.1 Social Media Graphics Template
Purpose: Consistency across social media platforms is crucial for brand recognition. This template ensures that each post reflects the brand identity and maintains a unified aesthetic across platforms like Instagram, Facebook, Twitter, and LinkedIn.
Design Layout:
- Logo Placement: Place the SayPro logo in the bottom-left corner of the image, ensuring it is always visible and unobstructed by any content.
- Typography: Use SayPro Blue for headings and SayPro Orange for any highlights or secondary information. The copy should be kept short and impactful, using a clean sans-serif font for easy reading on mobile devices.
- CTA: A simple, bold CTA in SayPro Orange like “Click to Shop,” “Learn More,” or “Get Started” should be placed at the bottom of the post.
- Image Style: High-resolution images that reflect SayPro’s market, with a clean, minimalistic aesthetic. Avoid cluttered imagery.
- Color Scheme: The dominant color should be SayPro Blue or SayPro White to maintain consistency. Use SayPro Orange for accents and key callouts.
2.2 Instagram Stories Template
Purpose: Instagram stories should engage users quickly and effectively. The template will include branding elements that are consistent with the overall design language of the brand.
Design Layout:
- Background: Use a SayPro Blue or SayPro Light Gray background.
- Logo Placement: Position the logo in the top-right corner, with enough space to ensure it doesn’t interfere with any text or visuals.
- Text: Use short and direct messaging with minimal text, using SayPro Orange for emphasis.
- CTA Button: A “Swipe Up” button or “Learn More” CTA in SayPro Orange should stand out.
3. Email Newsletter Template
3.1 Email Template
Purpose: The email template will maintain the brand identity and create a visually appealing and engaging experience for the recipients.
Design Layout:
- Header: The top section will feature the SayPro logo and a horizontal banner with the brand’s primary colors.
- Body: Use SayPro Blue for headings and SayPro Dark Gray for text. The font size should be optimized for readability on both desktop and mobile devices.
- Images: Use relevant, high-quality images that align with the content of the email. Images should not overpower the text but instead supplement the message.
- CTA: Buttons should use SayPro Orange with white text, placed prominently after key content sections to guide users toward the next action (e.g., “Shop Now” or “Read More”).
4. Poster & Banner Templates
4.1 Poster Template
Purpose: Posters are used for in-store displays, events, or announcements. This template will help maintain SayPro’s brand image across large-scale print materials.
Design Layout:
- Logo Placement: The SayPro logo should be prominently placed at the top of the poster.
- Headline: Use bold typography, with the headline in SayPro Blue to grab attention. The font should be large enough to be visible from a distance.
- Body Text: Keep the body text short and impactful, using Roboto for readability. Text should contrast well against the background.
- Imagery: Large, eye-catching images that match the content of the poster (e.g., product images, event photos). Ensure that images don’t overshadow the messaging.
- CTA: Use a bold CTA in SayPro Orange to prompt action (e.g., “Join Now” or “Limited Time Offer”).
4.2 Banner Template
Purpose: Used for online or physical event promotions, website banners, and large-scale ad campaigns.
Design Layout:
- Logo: Place the SayPro logo in the top-left corner.
- Primary Message: The main message should be large, simple, and clear, with a CTA in SayPro Orange.
- Color Scheme: Use a strong contrast between SayPro Blue and SayPro Orange for the CTA and accents. Backgrounds should be minimal, either SayPro White or Light Gray to keep the focus on the message.
- CTA Button: Bold and prominent at the bottom or center of the banner.
5. Business Presentation Template
5.1 PowerPoint/Google Slides Template
Purpose: This template ensures that SayPro’s brand identity is carried across during presentations, whether for internal meetings or external clients.
Design Layout:
- Cover Slide: The SayPro logo and title of the presentation should be centered with a minimalist background. Utilize SayPro Blue or SayPro Light Gray for a clean look.
- Content Slides: Use a consistent layout for all slides. A simple, clean design with a left-aligned title, Proxima Nova for headings, and Roboto for content.
- Footer: Include a footer with the SayPro logo and website URL on each slide.
- Charts & Graphs: Ensure charts and graphs align with the brand’s color scheme—using SayPro Blue, SayPro Orange, and SayPro Light Gray.
6. Event Invitation Template
6.1 Invitation Template
Purpose: This template will help maintain SayPro’s consistent brand identity for event-related materials such as invites for online webinars or in-person conferences.
Design Layout:
- Logo Placement: Place the SayPro logo at the top.
- Event Details: The main event details (date, time, and location) should be clearly highlighted using SayPro Orange for emphasis.
- Background: Use a clean design, either with a SayPro Blue background or an image that aligns with the event’s theme.
- CTA: Use a button-style CTA at the bottom in SayPro Orange for RSVP or event registration.
Conclusion
By following these SayPro Brand Guidelines for Marketing Materials Templates, the company will maintain a strong, cohesive visual identity across all materials. The templates provided will serve as a reference for creating consistent marketing materials that enhance brand recognition and trust across all platforms. Whether online or offline, these templates will ensure that SayPro’s identity is always presented professionally and clearly, engaging customers with the brand’s values and messaging.