SayPro Templates to Use Design Feedback Form: A template to gather feedback on design drafts from stakeholders from SayPro Monthly January SCMR-17 SayPro Monthly Creative Services: Graphic design, video production, and photography by SayPro Online Marketplace Office under SayPro Marketing Royalty SCMR
Purpose of the Template:
The Design Feedback Form is a structured template used to gather specific and actionable feedback on design drafts from stakeholders involved in the creative process. This form ensures that feedback is clear, concise, and provides designers with the necessary information to make adjustments and improvements. The template helps maintain consistency across projects, ensures alignment with project goals, and fosters efficient collaboration between the design team and stakeholders.
1. Project Overview Section
A. Project Title
- Description: A brief title that summarizes the creative project.
- Example: “Social Media Banner for Spring Product Launch.”
B. Project ID/Code
- Description: A unique identifier or project code for tracking purposes.
- Example: “SCMR-17.”
C. Date
- Description: The date the design draft is being reviewed.
- Example: “January 25, 2025.”
D. Version
- Description: The version number of the design being reviewed to track iterations.
- Example: “Version 2.”
2. Stakeholder Information Section
A. Name
- Description: Name of the stakeholder providing feedback.
- Example: “Jane Doe.”
B. Department/Role
- Description: The department or role of the stakeholder providing feedback (e.g., Marketing, Product Team).
- Example: “Marketing Manager.”
C. Contact Information
- Description: Optional contact information for follow-up if further clarification is needed.
- Example: “janedoe@saypro.com.”
3. Design Overview Section
A. Design Objective
- Description: A brief overview of the design’s purpose, based on the initial brief or project description. This can also include a recap of what the design is intended to convey.
- Example: “This banner design is intended to promote the new Spring product collection and drive traffic to the website via social media platforms.”
B. Platform/Usage
- Description: Where the design will be used (e.g., Instagram, website, print, etc.).
- Example: “Instagram and Facebook social media posts.”
C. Design Context
- Description: A brief statement on the context of the design within the larger campaign or brand strategy.
- Example: “This design is part of a broader social media campaign aimed at targeting millennial consumers interested in sustainable fashion.”
4. Feedback Section
This section is where stakeholders provide their feedback. The template is structured with specific questions to guide stakeholders in providing targeted, actionable responses.
A. General Impressions
- Description: Request an overall impression of the design’s effectiveness and whether it meets the project’s objectives.
- Question Example: “What are your overall thoughts on the design? Does it align with the objectives of the project?”
- Example Response: “I think the overall concept is great, but the colors feel too dark for a Spring launch. I’d recommend lightening up the color palette to feel more fresh and vibrant.”
B. Visual Appeal
- Description: Request feedback on the visual aesthetics of the design, including color schemes, imagery, and layout.
- Question Example: “How do you feel about the color palette, typography, and imagery used in the design? Does it fit with the brand’s visual identity?”
- Example Response: “The colors are too muted and don’t align with our energetic brand personality. Please try using brighter greens and blues.”
C. Messaging and Copy
- Description: Ask stakeholders for feedback on the design’s messaging, including any text used in the design (headlines, body copy, and CTAs).
- Question Example: “Do you think the messaging on the design is clear and effective? Is the copy aligned with the campaign’s tone and message?”
- Example Response: “The copy is clear, but the call-to-action could be more prominent. Consider increasing the font size and changing the text to ‘Shop Now!’ instead of ‘Learn More.’”
D. Alignment with Brand Guidelines
- Description: Check if the design aligns with the brand’s guidelines and standards, including logo placement, color use, and overall tone.
- Question Example: “Does the design adhere to SayPro’s brand guidelines, such as logo placement, color usage, and overall tone? Are there any elements that need to be adjusted?”
- Example Response: “The logo is placed correctly, but I noticed that the secondary font doesn’t align with the brand guidelines. Please update the text to use the brand’s approved fonts.”
E. Layout and Composition
- Description: Gather feedback on the design’s layout, balance, and structure (e.g., spacing, alignment, hierarchy of elements).
- Question Example: “Is the layout visually balanced? Are the elements well-aligned and easy to follow?”
- Example Response: “The layout looks good overall, but the text feels too cramped at the bottom. Consider spacing out the elements more and reducing the amount of text.”
F. Call to Action (CTA)
- Description: Assess the effectiveness of the CTA in driving action, as well as its visibility and placement.
- Question Example: “How do you feel about the call to action? Is it clear and compelling enough for the target audience?”
- Example Response: “The CTA is not standing out enough. Please make it bolder and ensure it is above the fold in all versions.”
5. Specific Edits/Changes Requested Section
A. Required Changes
- Description: Outline any specific changes the stakeholder is requesting.
- Question Example: “Please list any specific edits or changes you would like to see in this design.”
- Example Response:
- “Brighten the color palette, especially the background.
- Use larger, bolder fonts for the CTA button.
- Update the text for the CTA to ‘Shop Now!’
- Adjust spacing between the product image and text.”
B. Deadline for Changes
- Description: Specify when the requested revisions should be completed to ensure timely delivery.
- Example: “Please have the updated design ready by January 30, 2025.”
6. Approval Section
A. Stakeholder Approval
- Description: A space for the stakeholder to approve or reject the design based on the feedback provided.
- Approval Status:
- Approved
- Needs Revisions
- Reject
- Approval Status:
B. Final Notes
- Description: An optional space for any additional comments or observations not covered in the sections above.
- Example: “Make sure the design is optimized for both mobile and desktop formats.”
7. Designer’s Response Section
Once feedback is received, the designer may use this section to summarize the action items and the expected next steps for the design revisions. This keeps communication clear and ensures all feedback is addressed.
A. Design Response
- Description: The designer should respond to each feedback point, clarifying how it will be implemented or providing reasoning if a suggestion cannot be incorporated.
- Example:
- “The color palette will be adjusted to include lighter, more vibrant tones, as per your feedback.
- The CTA will be resized and reworded to ‘Shop Now!’
- The font issue will be corrected, and spacing will be increased between elements to reduce crowding.”
- Example:
B. Next Steps
- Description: A brief outline of the next steps for the designer and the expected timeline for the next review.
- Example: “Revised design will be shared for review by January 30, 2025. Expect a new version with changes implemented for final approval.”
Conclusion
The Design Feedback Form is an essential tool in the creative review process, providing structure to feedback and ensuring all stakeholder input is captured and addressed efficiently. It helps streamline communication between stakeholders and the design team, minimizing misunderstandings and ensuring that the final design aligns with expectations. By using this template, SayPro can maintain high standards of creative work and improve collaboration across departments, ultimately delivering designs that meet both creative and business goals.