SayPro Tasks to Be Done for the Period Deliver the final assets to the marketing and communications teams for campaign launch from SayPro Monthly January SCMR-17 SayPro Monthly Creative Services: Graphic design, video production, and photography by SayPro Online Marketplace Office under SayPro Marketing Royalty SCMR
Objective:
The objective of this task is to ensure that all final creative assets—graphic designs, video content, and photography—are delivered to the marketing and communications teams in a timely manner and in the appropriate formats. This is crucial for the successful launch of marketing campaigns, ensuring that all assets are ready for distribution, publishing, and promotion across the required platforms.
1. Organize and Prepare Final Creative Assets
A. Final Review of All Assets
- Ensure Quality and Consistency: Before delivering the assets, conduct a final internal review to ensure that all creative materials meet SayPro’s quality standards and are consistent with the brand’s identity and campaign goals.
- Graphics: Ensure that all design files (banners, email templates, social media graphics, etc.) are visually cohesive and free from errors, such as pixelation or alignment issues.
- Videos: Double-check that all videos are properly edited, color-graded, and meet technical specifications for online and offline use (e.g., resolution, frame rate, file size).
- Photography: Ensure all photos are properly edited, retouched, and optimized for different media, and that they are available in high-resolution and web-friendly formats.
B. File Naming and Organization
- Proper File Naming: Ensure all final files are named according to a clear, consistent naming convention for easy identification and retrieval. This should include version numbers, campaign identifiers, and file types (e.g., “SocialMediaAd_Banner_2025_v1.jpg”).
- Organize by Type: Organize assets into clearly labeled folders based on their type—graphics, videos, photos—so the marketing team can easily locate what they need.
- Format and Resolution: Confirm that all assets are saved in the required formats for different media types. For example:
- Graphics: .jpg, .png, .ai, .psd (high-res for print, optimized for web, and social media).
- Videos: .mp4, .mov, .avi (adjusted for the platform’s specifications, like social media, website, or TV).
- Photos: .jpg, .png, .tiff (optimized for both web and print usage).
C. Include Relevant Documentation
- Creative Briefs and Project Summaries: Along with the final assets, include documentation outlining the project scope, objectives, and target audience for each asset. This provides context to the marketing team on how to best use each asset.
- File Instructions: If any specific usage guidelines or notes need to be communicated (e.g., best cropping for social media posts, video timing for ad spots), include a brief set of instructions for each asset type.
2. Ensure Assets Meet Platform Specifications
A. Verify Platform Requirements
- Social Media: Confirm that all video and graphic content is formatted to meet platform-specific requirements (e.g., aspect ratios for Instagram, Twitter, Facebook, YouTube, etc.).
- Website: Ensure that all graphics and videos are optimized for the website (e.g., file size for quick loading).
- Print: Ensure any print assets are delivered in high resolution (300 dpi) and suitable file formats (e.g., .pdf, .ai, .eps) for print production.
B. Double-Check Video Specs
- Video Length: Ensure videos are edited to the appropriate length for the platform (e.g., Instagram stories may need shorter clips, while YouTube may require longer videos).
- Subtitles/Closed Captions: Ensure that videos, especially for platforms like Facebook or YouTube, include subtitles or closed captions if required.
- Audio: Check that audio levels are consistent across the video files, with no distortions or volume imbalances.
3. Final Delivery to Marketing and Communications Teams
A. Share with Marketing Team
- Delivery Method: Deliver the final assets to the marketing and communications teams through the agreed-upon channels (e.g., cloud storage like Google Drive, Dropbox, or through a project management platform like Asana or Trello). Ensure that all files are accessible and easy to download.
- Cloud Storage: Provide a shared link with appropriate access rights (view, download) for the marketing team to download the final assets.
- Project Management Tools: If using project management tools, attach the assets to specific tasks or milestones for easy access.
B. Provide Context and Usage Instructions
- Contextual Briefing: Along with the assets, provide a short summary of each creative asset’s intended purpose and target audience. This will help the marketing team understand how best to deploy each asset.
- For example, “This social media banner is intended for Facebook and Instagram to promote the upcoming product launch, targeting female consumers aged 25-35.”
- Best Practices: Offer suggestions on how the creative content should be used, especially if any unique aspect ratio or cropping is necessary for specific campaigns (e.g., “This image should be cropped for Instagram posts as a square, but use the full image for Facebook ads.”).
C. Confirm Asset Delivery
- Acknowledgment of Receipt: Ask the marketing team to confirm receipt of the assets and ensure that they can access and download all necessary files.
- Availability for Additional Support: Make sure that the marketing and communications teams know they can contact you if they need any further revisions, clarifications, or additional assets. This ensures that you are available to address any last-minute changes before the campaign goes live.
4. Coordinate with Communications Team for Campaign Launch
A. Align on Campaign Launch Timeline
- Confirm Deadlines: Ensure that all creative assets are delivered well in advance of the campaign launch deadline. Confirm the final dates when assets should be deployed across different channels.
- Check Launch Plan: Review the marketing and communications team’s launch plan to ensure that all assets are ready for deployment in accordance with the planned timeline.
B. Monitor and Support Launch Execution
- Monitor Distribution: Support the communications team in distributing the assets across the required channels (e.g., website, social media, email marketing, advertisements).
- Provide Support: Offer assistance during the launch phase, ensuring that the creative materials are displayed correctly and make adjustments if any issues arise (e.g., if a social media ad doesn’t display as intended).
5. Follow-Up and Feedback Loop
A. Ensure Campaign Consistency
- Consistency Check: After launch, verify that all creative assets are used according to the campaign’s vision and that they remain consistent across all platforms.
- Post-Launch Feedback: After the campaign is live, gather feedback from the marketing and communications teams to ensure that all assets met expectations. Document any adjustments that need to be made for future campaigns.
B. Archive Final Assets for Future Use
- Organize Final Files: Ensure all finalized files are properly archived and stored in a secure location (cloud storage, internal file servers, etc.). These files may be needed for future marketing efforts or as reference material.
- Document Changes and Updates: Keep track of any revisions made to the assets during this final delivery phase for internal records.
Conclusion
Delivering final creative assets to the marketing and communications teams is the final step in the production process, ensuring that all graphics, videos, and photos are fully prepared for the campaign launch. By carefully organizing the files, ensuring they meet platform specifications, and providing context and instructions for each asset, the creative team ensures a smooth and effective distribution process. This step is critical for the success of the campaign, as timely and efficient delivery of high-quality materials ensures that marketing efforts can begin seamlessly and on schedule.