SayPro Tasks to Be Done for the Period Complete design drafts and video edits. Share with stakeholders for feedback from SayPro Monthly January SCMR-17 SayPro Monthly Creative Services: Graphic design, video production, and photography by SayPro Online Marketplace Office under SayPro Marketing Royalty SCMR
Objective:
This task focuses on completing the design drafts and video edits for the current creative projects and sharing them with stakeholders to gather feedback. It is crucial to ensure that the design drafts (graphics, video edits, etc.) are in alignment with the campaign’s goals and brand guidelines. Obtaining stakeholder feedback at this stage ensures that any necessary revisions can be made before moving on to finalization and production. This process is part of SayPro Monthly Creative Services, which includes graphic design, video production, and photography.
1. Complete Design Drafts
A. Finalizing Graphic Design Drafts
- Graphic Design: Finalize all graphic design drafts based on the creative briefs, including banners, social media posts, email templates, advertisements, and other marketing collateral.
- Consistency: Ensure the drafts follow SayPro’s branding guidelines, including color schemes, typography, and logo placement.
- Typography and Layout: Ensure proper alignment, font usage, and text hierarchy for readability and visual appeal.
- Content Placement: Check the placement of all design elements (images, text, icons) to create a visually balanced composition.
B. Finalizing Video Edits
- Video Assembly: Complete the initial assembly of the video by arranging clips, shots, audio, and any other content (e.g., voiceovers, music, special effects). This draft is typically referred to as the “rough cut.”
- Timeline Structure: Ensure the video’s timeline aligns with the script and storyboard, maintaining the correct pacing and sequence.
- Basic Edits: Make necessary adjustments to the video footage, such as trimming unnecessary sections, improving transitions between scenes, and syncing audio with visuals.
- Audio & Music: Integrate the background music, sound effects, and voiceovers into the video. Make sure the audio levels are balanced for clarity.
- Visual Effects: Add any preliminary visual effects, text animations, or motion graphics that are required in the video.
2. Quality Check of Drafts
Before sending the design drafts and video edits to stakeholders for feedback, perform an internal review to ensure that the work is up to SayPro’s quality standards and aligns with the creative brief.
A. Design Draft Review
- Consistency Check: Double-check that the designs are consistent with SayPro’s branding guidelines (colors, fonts, logo usage).
- Clarity and Readability: Ensure that the message is clear and easy to understand, with legible fonts and an effective use of space. Ensure that the content of the design effectively communicates the message without being overly crowded.
- Final Adjustments: Make any last-minute tweaks to the designs, such as fine-tuning the placement of text, adjusting colors for better contrast, or modifying images for clarity and visual appeal.
B. Video Draft Review
- Visual Consistency: Ensure that the visual elements of the video align with the branding guidelines, including colors, logos, and fonts used in any text overlays or animations.
- Story and Pacing: Watch the video to ensure the narrative flows smoothly and the pacing matches the intended tone of the campaign (e.g., fast-paced for excitement or slow-paced for elegance).
- Audio Syncing: Double-check that the audio is in sync with the video, including voiceovers, background music, and sound effects.
- Preview the Rough Cut: Watch the video from start to finish to ensure there are no glaring issues such as sudden cuts, awkward transitions, or audio discrepancies.
3. Share Drafts with Stakeholders for Feedback
A. Organize the Feedback Process
- Select Stakeholders: Identify the key stakeholders who need to review the drafts, including members of the marketing team, brand managers, product teams, and senior leadership.
- Choose the Right Format: Depending on the type of creative material (graphic designs, videos), share the drafts in formats that are easy for stakeholders to review:
- Design Drafts: Share high-quality PDFs, JPEGs, or any other relevant format that maintains the integrity of the design.
- Video Edits: Share the video drafts in common video formats like MP4, or through video review platforms such as Frame.io, Vimeo, or YouTube (for unlisted sharing), where stakeholders can leave comments and suggestions.
B. Provide Context for Feedback
- Clear Instructions: Include a brief introduction or context for the designs and video edits when sharing them with stakeholders. Outline the goals of the campaign, the specific objectives of the designs/videos, and any aspects of the drafts that require focused feedback.
- Example: “This is a rough cut of the promotional video for the upcoming product launch. Please focus on the pacing of the intro segment and let us know if the call to action is clear enough.”
- Specific Areas for Feedback: Clearly indicate which aspects of the drafts need particular attention. For example, if feedback is needed on the design layout, typography, or the use of color in the video, specify that in the communication to stakeholders.
C. Establish Feedback Deadlines
- Timely Feedback: Set a deadline for when feedback is expected, allowing enough time for stakeholders to thoroughly review the drafts but ensuring the project stays on schedule. Make sure to give ample time for the feedback process while balancing campaign timelines.
- Example: “Please provide your feedback by [date] so we can proceed with final edits and revisions before the production deadline.”
4. Collect and Review Stakeholder Feedback
A. Gather Feedback from All Parties
- Centralize Feedback: Collect feedback from all stakeholders in a centralized location to avoid confusion or missed suggestions. If the feedback is given in multiple emails or messages, compile it into a single document or platform.
- Organize Feedback: Group the feedback based on priority and importance (e.g., design issues, content clarity, video pacing, etc.). This helps streamline the revision process.
- Critical Feedback: These are changes that impact the core messaging or visual appeal of the designs/videos (e.g., design misalignment, unclear call-to-action, visual inconsistency with the brand).
- Minor Adjustments: These involve changes like fixing typos, adjusting the positioning of text, or fine-tuning the audio levels.
B. Clarify Ambiguous Feedback
- Clarify Unclear Comments: If any feedback is vague or unclear (e.g., “make it pop more”), follow up with the stakeholder to get a better understanding of the required changes. Ask for specific suggestions or examples to clarify what they mean.
- Confirm Expectations: If feedback involves significant changes, confirm with stakeholders whether they want the team to proceed with the revisions, or if there are any budgetary or timeline considerations to keep in mind.
5. Revise Designs and Video Edits
Once the feedback has been gathered and clarified, begin revising the drafts accordingly.
A. Design Revisions
- Incorporate Feedback: Make the necessary revisions based on the feedback received. This could include:
- Design Elements: Adjustments to fonts, colors, image placements, and overall design structure.
- Content Adjustments: Revising text to improve clarity, fix typos, or ensure the call-to-action is more prominent.
- Final Quality Check: After implementing the revisions, review the design drafts one last time to ensure that all changes have been applied correctly and the designs are in line with the original brief.
B. Video Edits Revisions
- Edit Based on Feedback: Apply the feedback to the video edit, such as:
- Pacing and Transitions: Slow down or speed up certain sections of the video based on feedback.
- Audio/Visual Adjustments: Modify audio levels, replace music, or fine-tune the synchronization of the voiceover with the visuals.
- Visual Effects: Enhance or modify visual effects, text overlays, or animations.
- Re-review the Edits: After making the revisions, review the video again from start to finish to ensure the feedback has been incorporated properly and that the edits flow smoothly.
6. Prepare for Final Approval
Once all the revisions are made based on stakeholder feedback, prepare the designs and video edits for final approval.
A. Final Review
- Internal Review: Before presenting the final drafts to stakeholders for approval, perform a final internal review to ensure that everything is polished and aligns with the project objectives.
- Send for Approval: Once the internal team is satisfied with the revisions, send the updated drafts to stakeholders for final approval.
7. Conclusion
Completing design drafts and video edits, followed by sharing them with stakeholders for feedback, is a crucial part of SayPro’s creative process. This step ensures that the materials created for the marketing campaigns are aligned with the brand’s objectives, meet quality standards, and are approved before finalizing production. By gathering clear, actionable feedback from stakeholders and making necessary revisions, SayPro can deliver high-quality creative content that resonates with the target audience and supports the campaign’s success.