Customer Engagement & Feedback Engage with attendees and potential customers via social media and the SayPro website to answer questions and create excitement from SayPro Monthly January SCMR-17 SayPro Monthly Marketing and Promotion: Event promotion, ticket sales, and PR by SayPro Online Marketplace Office under SayPro Marketing Royalty SCMR
Objective:
The goal of customer engagement and feedback is to actively connect with attendees and potential customers, provide them with timely and relevant information, and foster excitement around the SayPro Monthly January SCMR-17 event. This is done through various platforms, including social media channels and the official SayPro website. Through this approach, SayPro can not only increase interest in the event but also strengthen its relationship with the community, gather feedback, and enhance the customer experience.
1. Social Media Engagement
Social media serves as one of the most powerful tools for interacting with potential customers and engaging attendees prior to and during the event. The following strategies will be employed:
a) Content Creation & Sharing
- Pre-event hype: Develop engaging posts that tease the event. This could include sneak peeks, behind-the-scenes content, or testimonials from past events.
- Interactive polls and questions: Use Instagram Stories, Twitter polls, and Facebook posts to ask potential customers what they are most excited about or their thoughts on event topics. This helps gauge interest while driving interaction.
- Event countdown: Post regular countdowns leading up to the event to create anticipation and excitement.
- Engagement posts: Use eye-catching images, videos, and countdowns across Facebook, Instagram, LinkedIn, Twitter, etc., with relevant hashtags like #SayProJanuary17, #SCMR17, and #SayProEvents. These will be tied to ticket sales, keynote speaker announcements, and event details.
b) Customer Interactions & Responses
- Live Q&A sessions: Use Instagram Live, Facebook Live, or Twitter Spaces to hold Q&A sessions with event speakers, sponsors, or influencers. This gives followers a chance to ask questions and get excited about the event.
- Customer service on social media: Actively monitor messages and comments on all social platforms to address any inquiries about the event. Ensure timely responses to common questions like ticket availability, location, and event schedules.
- Hashtag engagement: Encourage attendees and potential customers to use a specific hashtag (#SayProJanuary17) when sharing content related to the event, thereby amplifying organic reach.
2. SayPro Website Engagement
The SayPro website will play a central role in the customer engagement process, especially for ticket sales, event details, and feedback collection. Here’s how:
a) Event Information & Registration
- Dedicated event page: Create a detailed, visually appealing event page on the SayPro website, featuring event schedules, speakers, ticket options, and pricing. A clear Call to Action (CTA) button for purchasing tickets or registering for the event should be prominently displayed.
- Real-time updates: The website should include the latest news and updates about the event, including any last-minute changes, added speakers, or special promotions.
- Incentive-driven ticket sales: Use limited-time offers (early bird pricing, discounts for groups, etc.) to increase ticket sales, and promote these offers via the website and social media.
b) Interactive Features
- Chatbot for customer queries: Implement a chatbot on the SayPro website to provide instant answers to common questions, such as ticket prices, availability, and event timing. The chatbot can also assist users in navigating the website and registering for the event.
- Event countdown: Incorporate a countdown timer to show the number of days, hours, and minutes left until the event begins, encouraging urgency and excitement.
c) Feedback Collection
- Surveys: After attendees register or purchase tickets, encourage them to fill out short surveys to gather insights on their expectations and preferences. This could provide valuable data for marketing or planning the event.
- Post-event feedback: After the event concludes, send out a follow-up survey asking attendees about their experiences, what they liked, and areas for improvement. This feedback is crucial for planning future events and improving the customer experience.
3. Event Promotion and Public Relations
A successful PR strategy is vital for spreading the word about the SayPro Monthly January SCMR-17 event. SayPro’s PR team will be responsible for creating buzz and ensuring the event receives maximum visibility.
a) Press Releases and Media Outreach
- Press release distribution: Send out press releases to relevant industry outlets, local newspapers, and online platforms announcing the event. This should include key event details, highlights, and quotes from featured speakers.
- Media partnerships: Work with influencers and media partners to promote the event in exchange for tickets, sponsorship, or event mentions.
b) Cross-promotion
- Partnerships with industry influencers and bloggers: Engage with influencers and bloggers who have an audience that aligns with SayPro’s target market. Have them create content leading up to the event, such as blog posts, Instagram stories, and live streams.
- Co-branded promotions: Work with sponsors or partners of the event to share promotional content. This could include co-branded social media posts, email marketing campaigns, or promotional videos.
c) Engagement During the Event
- Real-time updates and social media coverage: During the event, provide live updates through social media stories, photos, and live streams. Encourage attendees to share their experiences on social media using the event hashtags.
- Event highlight videos: Create post-event highlight reels showcasing the best moments of the event and tag attendees and influencers who were involved.
4. SayPro Online Marketplace – Ticket Sales and Promotions
The SayPro Online Marketplace plays a pivotal role in ensuring the successful sales and promotion of event tickets.
a) Smooth Ticketing Process
- Easy navigation: Ensure the ticketing process on the SayPro website is smooth and user-friendly, with clear instructions for selecting the ticket type, entering payment details, and confirming registration.
- Exclusive online discounts: Offer exclusive discounts for customers who purchase tickets through the SayPro Online Marketplace or via special promo codes shared on social media.
b) Referral Program
- Group tickets or referral incentives: Implement a referral program where customers who refer friends to buy tickets receive discounts or other incentives like free merchandise, which helps drive ticket sales and increase customer engagement.
5. Engagement Analytics & Tracking
To optimize engagement strategies, SayPro will regularly track and analyze interactions and feedback:
- Social media metrics: Monitor likes, shares, comments, mentions, and hashtag usage to gauge engagement levels and identify areas for improvement.
- Website analytics: Track website visitors, conversion rates, and registration completions to measure the effectiveness of marketing campaigns.
- Feedback analysis: Use post-event surveys and customer feedback to understand attendee satisfaction and uncover potential areas for improvement in future events.
By leveraging these strategies, SayPro will foster strong customer relationships, build excitement for the event, and gather insights to continually improve customer engagement efforts.